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道富环球顾问: 无所畏惧的女孩麦肯·埃里克森 (McCann Erickson) 纽约
案例简介:
道富环球顾问: 无所畏惧的女孩麦肯·埃里克森 (McCann Erickson) 纽约
案例简介:
State Street Global Advisors: Fearless Girl by McCann Erickson New York
案例简介:
State Street Global Advisors: Fearless Girl by McCann Erickson New York
案例简介:
道富环球顾问: 无所畏惧的女孩麦肯·埃里克森 (McCann Erickson) 纽约
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State Street Global Advisors: Fearless Girl by McCann Erickson New York
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Created for financial firm State Street Global Advisors to encourage companies to promote female leadership, the statue, which stares down Wall Street's 'Charging Bull', has garnered a huge amount of media attention.CreditsChief creative officer: Joyce King ThomasCo-chief creative officer: Tom Murphy, Sean BryanSenior art director: Lizzie WilsonSenior copywriter: Tali GumbinerCreative director: Dov Zmood, Vince LimAdditional credits: Managing director: Devika Bulchandani Chief production officer: Nathy AviramSVP executive producer: Christine LaneSenior integrated producer: Deb ArchambaultChief communications officer: Jeremy MillerDesign director: George Katz, David MashburnSenior editor: Nathan TroesterJunior producer: Doug HarrisonDirector of social and mobile: Gemma CravenHead of communications strategy: David BroadExecutive account director: Peter BracegirdleRegional director: Rich O’LearyAccount supervisor: Molly VosslerSenior project manager: Steven MarchioneMaker: Brett Berman,Eric PeriniArtist: Kristen VisbalOwner: Bryan RobertsExecutive music producer: Eric JohnsonMusic producer: Dan GrossPresident/creative director: Joel Simon
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