For generations, Lysol has been famous for killing germs. The brand now launches a new campaign, in time for Mother's Day to make it famous for protection. The platform is called “What It Takes To Protect” and will celebrate the protective strength of parents, and the ways in which Lysol is there to help them. It taps into the deep and universal human instinct to keep your loved ones safe. It all begins with a :60 launch film called “Protect like a mother” that replaces human mothers with animal counterparts to make a very simple point about the fierce strength of moms.CreditsAGENCY: McCann NYCreative:Tom Murphy & Sean Bryan, Co-Chief Creative OfficersJohn Mescall, Global Executive Creative DirectorPriti Kapoor, Executive Creative DirectorErin Wendel, Creative DirectorLauren McCrindle, Creative DirectorSusan Young, CopywriterDaniel Colburn, CopywriterJesse Yowell, Art DirectorProduction:Nathy Aviram, Chief Production OfficerChristine Lane, Executive Producer, InnovationWinslow Dennis, Executive ProducerAndrea Kaye, Executive Art ProducerMatthew Arrow, Senior Producer - InnovationPhoebe Chao, Producer - InnovationEric Johnson, Executive Music DirectorDan Gross, Music ProducerStrategyErica Yahr, Executive Strategy DirectorSarah Watson, Global Strategy DirectorAmanda Shapiro, Strategy DirectorAccountVolker Ast, Global Business LeadChioma Aduba, Group Account DirectorAmber Trimble, Account SupervisorNicole Pressman, Account ExecutiveArielle Kroloff, Global Account ExecutiveLeia Brown, Assistant Account ExecutiveProject ManagementRenata Bankowski, Senior Project ManagerPRODUCTION PARTNERSFilmProduction Company/VFX: FramestoreDirector: Tom RoutsonEditorial: Jon Grover, Cut and RunExhibitProduction Company: Tool