本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
美国邮政服务: 麦肯 · 纽约把假期带回家
案例简介:
美国邮政服务: 麦肯 · 纽约把假期带回家
案例简介:
United States Postal Service: Bringing the Holidays Home by McCann New York
案例简介:
United States Postal Service: Bringing the Holidays Home by McCann New York
案例简介:
美国邮政服务: 麦肯 · 纽约把假期带回家
暂无简介
United States Postal Service: Bringing the Holidays Home by McCann New York
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
No one should be left behind when it comes to receiving holiday joy. If you live somewhere remote or in a big city, accessible or difficult to get to, the USPS goes the extra mile to make sure your holiday greetings and gifts get to you, no matter where you are. The latest spot from McCann New York follows the journey of actual USPS carriers making deliveries across the country’s diverse geography and environments. It’s not just snow they take on, but sandy desert, busy urban areas and quiet countrysides.At one point, we even see a carrier traverse the countryside and be greeted by a friendly herd of goats, which of course doesn’t stop the delivery. In each case, we see the journey end at the front doors of happy customers receiving their holiday mail and packages. This is acclaimed by the song “Home for the Holidays,” because (as the seasonal classic reminds us) no matter how far away you roam, when you pine for the sunshine of a friendly gaze, for the holidays, you can’t beat home sweet home.CreditsThomas Murphy, Co Chief Creative OfficerChris Mitton, EVP, Executive Creative DirectorEJ Lee, Creative DirectorJoey Monteverde, Creative DirectorKevin Scher, EVP, Executive Business DirectorRik Koletar, SVP, Group Account DirectorBill Powers, Account SupervisorAllegra Cook, Account ExecutiveVanessa Brown, Assistant Account ExecutiveNathy Avarim, Chief Production OfficerDonna McCracken, SVP, Executive Integrated ProducerJessica Avery, Associate Director of Project ManagementEric Johnson aka DJ Bunny Ears, SVP Executive Music ProducerDan Gross, Integrated Music ProducerJamie Jou, Music Business ManagerAnna Andreis, SVP, Group Strategy DirectorCollin Peters, Senior Strategist Production Company: Knucklehead Director: Siri BunfordEditorial Company: Big SkyEditor: Chris FranklinBig Sky VFX: Ryan SearsColorist: Chris Ryan @ Nice ShoesAudio Engineer: Paul Weiss @ Sonic UnionMusic by HumanEP: James Dean WellsCreative Lead: Morgan ViscontiComposers: James Leibow and Gordon Minette
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息