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美国邮政服务: 纽约麦肯的意外遭遇
案例简介:
美国邮政服务: 纽约麦肯的意外遭遇
案例简介:
US Postal Service: Surprise Encounter by McCann New York
案例简介:
US Postal Service: Surprise Encounter by McCann New York
案例简介:
美国邮政服务: 纽约麦肯的意外遭遇
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US Postal Service: Surprise Encounter by McCann New York
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As the holiday gift-giving season approaches, people are sending more deliveries to their loved ones than ever before. But there is only one carrier that can deliver cards and gifts as reliably and in time for the holidays as Santa Claus and his team of reindeer: the United States Postal Service.The USPS holiday campaign from McCann New York, titled 'Surprise Encounter' builds on a string of holiday efforts the brand has run during the past few years. This year’s TV spot depicts what happens when a USPS carrier and Santa Claus meet at the front steps of the same address. The two are first surprised to see each other, but proceed to silently and knowingly swap stories and tricks of the trade before moving on to the next house. It’s a meeting of equals who, despite having very different methods, take pride in their parallel journey to deliver packages to every home in time for the holidays.The campaign will run on TV, print, radio, digital, social, PR, display media, mobile, and paid search.CreditsAgency: McCann New YorkThomas Murphy, Co Chief Creative OfficerSean Bryan, Co Chief Creative OfficerChris Mitton, EVP, Executive Creative DirectorNir Refuah, EVP, Executive Technology Creative DirectorEJ Lee, Creative DirectorJoey Monteverde, Creative DirectorKevin Scher, EVP, Executive Business DirectorRik Koletar, VP, Account DirectorBill Powers, Account SupervisorMercedes Ward, Account ExecutiveAllegra Cook, Assistant Account ExecutiveNathy Avira, Chief Production OfficerDonna McCracken, SVP Senior Integrated ProducerAnna Andreis, VP, Strategy DirectorCollin Peters, StrategistProduction Company: Hungry ManDirector: Bryan BuckleyEditorial Company: Big SkyEditor: Chris FranklinVisual Effects Company: The Mill LASound Mix: Joe O'Connell (Sonic Union)
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