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美国海军陆战队: 一个国家的号召沃尔特 · 汤普森纽约
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美国海军陆战队: 一个国家的号召沃尔特 · 汤普森纽约
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US Marine Corps: A Nation's Call by J. Walter Thompson New York
案例简介:
US Marine Corps: A Nation's Call by J. Walter Thompson New York
案例简介:
美国海军陆战队: 一个国家的号召沃尔特 · 汤普森纽约
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US Marine Corps: A Nation's Call by J. Walter Thompson New York
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The United States Marine Corps is returning the Super Bowl for the first time in more than 30 years with a new brand campaign that brings out all the big guns in an effort to promote the military division.The spot, ‘A Nation’s Call,’ will air during NBC’s Super Bowl livestream. It was produced with the help of long-time agency, J. Walter Thompson. The full-length spot is live on Marines.com – and a 30-second version will air twice online during the livestream. The campaign features the all the arsenal and might of the Navy and Marine Corps team – ships, amphibious vehicles, aviation and ground assets – disappearing to reveal the Corps’ greatest weapon: the fighting spirit of every Marine. With tanks rumbling, hovercraft speeding towards the battlefield, planes blazing overhead and Marines shooting towards enemy targets, the action unfolds like a video game, which may be the point in trying to land new members brought up on such technology.CreditsAgency of Record: J. Walter Thompson AtlantaChief Creative Officer: Vann GravesExecutive Creative Director: Doug DarrigoCreative Director: Tom WilsonAssociate Creative Director: Brian SteeleAssociate Creative Director: Daniel PradoProducer: Jane JacobsenExecutive Director, Account Management: Sean McNeeleyBusiness Director: Andrea VillaDirector of Strategy: Randy ShepardSenior Planner: Liliana VazquezAccount Supervisor: Reese GlissonSenior Account Executive: Darcy HannonProduction Company: Smuggler Director: Henry-Alex RubinProducer: Leah AllinaExecutive Producer: Drew SantarsieroDP: Dion BeebeFramestoreExecutive Creative Director: Murray ButlerExecutive Producer, Head of Production: Sarah HiddlestoneSenior Producer: Nick FraserVFX Supervisor: Steve DrewCG Supervisors: Greg White, Gabriel Portnof
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