营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    美国海军陆战队: 一个国家的号召沃尔特 · 汤普森纽约

    案例简介:

    美国海军陆战队: 一个国家的号召沃尔特 · 汤普森纽约

    案例简介:

    US Marine Corps: A Nation's Call by J. Walter Thompson New York

    案例简介:

    US Marine Corps: A Nation's Call by J. Walter Thompson New York

    案例简介:

    美国海军陆战队: 一个国家的号召沃尔特 · 汤普森纽约

    暂无简介

    US Marine Corps: A Nation's Call by J. Walter Thompson New York

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}

    案例详情

    The United States Marine Corps is returning the Super Bowl for the first time in more than 30 years with a new brand campaign that brings out all the big guns in an effort to promote the military division.The spot, ‘A Nation’s Call,’ will air during NBC’s Super Bowl livestream. It was produced with the help of long-time agency, J. Walter Thompson. The full-length spot is live on Marines.com – and a 30-second version will air twice online during the livestream. The campaign features the all the arsenal and might of the Navy and Marine Corps team – ships, amphibious vehicles, aviation and ground assets – disappearing to reveal the Corps’ greatest weapon: the fighting spirit of every Marine. With tanks rumbling, hovercraft speeding towards the battlefield, planes blazing overhead and Marines shooting towards enemy targets, the action unfolds like a video game, which may be the point in trying to land new members brought up on such technology.CreditsAgency of Record: J. Walter Thompson AtlantaChief Creative Officer: Vann GravesExecutive Creative Director: Doug DarrigoCreative Director: Tom WilsonAssociate Creative Director: Brian SteeleAssociate Creative Director: Daniel PradoProducer: Jane JacobsenExecutive Director, Account Management: Sean McNeeleyBusiness Director: Andrea VillaDirector of Strategy: Randy ShepardSenior Planner: Liliana VazquezAccount Supervisor: Reese GlissonSenior Account Executive: Darcy HannonProduction Company: Smuggler Director: Henry-Alex RubinProducer: Leah AllinaExecutive Producer: Drew SantarsieroDP: Dion BeebeFramestoreExecutive Creative Director: Murray ButlerExecutive Producer, Head of Production: Sarah HiddlestoneSenior Producer: Nick FraserVFX Supervisor: Steve DrewCG Supervisors: Greg White, Gabriel Portnof

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    关键词

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入