To help celebrate the Tribeca Film Festival's 15th year, J. Walter Thompson New York has created the "first computerized acting judge" called the ReActor. By combining voice and facial recognition with motion technology, the ReActor can record participants acting out iconic scenes from popular movies like When Harry Met Sally and The Devil Wears Prada. The public can engage and be judged based on their performances, with high scores earning tickets to the film festival. The ReActor is making stops throughout New York before the Tribeca Film Festival begins on April 13. CreditsHead of Art & Design: Aaron PadinCreative Director: Greg ErdelyiArt Director: Katie BourgeoisCopywriters: Kate Delaney, Itai InselbergDesigners: Soyeon Yoo, Emely PerezJunior Designer: Hyunseo YooChief Creative Officer, New York: Brent ChoiPlanner: Matt BakerHead of Production: Jennifer McBrideExecutive Producer: Mary Ellen VerrusioProducers: Liam GoldingExecutive Digital Producer: Zeynep CingirUX Designer: Jen LashDigital Producer: Nick OrsiniDirector of Music: Paul GrecoProject Manager: Juliana OrozcoArt Buyer: Suzanna ShieldsAccount Team: Oswaldo Barbosa – Business Director, Haley Rankin – Account AssociateClient Team: Andrew Essex and Bari KomiteeDirector: Andrew HinesProduction Company: CurrentPost-Production: The MillEditing House: J. Walter ThompsonMusic House: J. Walter Thompson