Standing on a crowded elevator before the workday begins is never fun, especially if that elevator is filled with colleagues breathing their stale coffee breath on you while trying to make small talk. But Dentyne may have a solution for just that. The brand has rolled out a series of four wacky spots to try and prove its gum is so fresh, people will actually go out of their way to show it off – even if it means breathing on unassuming strangers in an elevator. In one ad, a woman breathes into a mason jar, closes it with a lid and then hands it to a man standing next to her as if it’s a gift. In another, a woman yawns into her hands and then shoves them into a stranger’s face while she smugly smiles.Created by McCann New York, the films are running in the US and Canada across TV, online, Facebook, Instagram and Pinterest.CreditsNorth American Chief Creative Officer: Eric SilverCo-Chief Creative Officer: Tom MurphyCo-Chief Creative Officer: Sean BryanCreative Director: Matt SwinburneCreative Director: Jillian GrogerCopywriter: Molly WilkoffArt Director: Zoe KesslerGroup Strategy Director: Julien DelatteSenior Strategist: Amanda PerringGroup Account Director: Dina HovanessianGroup Account Director: Olivia HeerenAccount Executive: Chris ChewAccount Executive: Danielle JimenezChief Production Officer: Nathy AviramSenior Integrated Producer: Alexis MeadDirector: Jeff Low/Biscuit FilmworksEditor: The Cutting Room, Chuck Willis (Internet) and Jamie Connors (TV)Art Director: Benjamin VendraminWriter: Jesse Potack