In 2023, Stella Artois made a significant entry into the world of tennis by sponsoring the major Grand Slam tournaments. This partnership raised an intriguing question: How can we merge the essence of Stella Artois with the spirit of tennis? The answer lives in the clay. Many of the top ATP tournaments are played on clay courts, the same material used in ceramics. Just as tennis celebrates the perfect serve or "ace," Stella Artois prides itself on the perfect way to serve our beer in our iconic Chalice. THE IDEA We combined the Perfect Serve of tennis and Stella Artois into a unique ceramic Chalice, crafted and hand-molded by a ceramist, using the same clay as the main courts of the ATP Chile Open 2024. THE HOW We gathered clay from the courts and, in collaboration with a ceramist, used the material to shape and manufacture a special edition of our ceramic Chalice. One that was available at the same championship and awarded to players who achieved the best serve in each match.