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完美的服务圣杯-Stella Artois
案例简介：学分
完美的服务圣杯-Stella Artois
案例简介：Credits
The Perfect Serve Chalice - Stella Artois
案例简介：学分
The Perfect Serve Chalice - Stella Artois
案例简介：Credits
完美的服务圣杯-Stella Artois
暂无简介
The Perfect Serve Chalice - Stella Artois
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基本信息
- 广告品牌： Stella Artois
- 发布日期： 2024-06
- 行业领域： 运动鞋服 , 饮品/饮料/冲饮 , 饮食/特产 , 穿着/装扮
- 媒体类别： 海报/平面 , 短视频
- 广告语言： 英语
- 媒介平台： 网络
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案例详情
In 2023, Stella Artois entered the world of tennis by sponsoring the major Grand Slam and ATP tournaments worldwide. This collaboration raised an interesting question: How do we create a closer relationship between Stella Artois and tennis? The answer was always in the clay. Roland Garros. the most important tournament in the world, is played on clay, the same material used in ceramics. That's why we used the raw material from its courts to celebrate the Perfect Serves. both on and off the court. IDEA We took clay from each Roland Garros court to create hundreds of iconic ceramic chalices, handcrafted and molded by France's best ceramicist. We collected 400 grams of clay for each chalice, presenting them to the players with the best serves at each tournament during TV broadcasts. In addition they were made available to everyone through raffles and for sale to the public attending the tournament.
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