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The Perfect Serving
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The Perfect Serving
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The Perfect Serving
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THE PERFECT SERVING: STELLA ARTOIS TILES ITS PUBLIC ROAD SIGNS AT 45º A beer with more than six centuries of tradition deserves to be served perfectly. As indicated in its classic 9 Step Ritual, the correct way to serve a Stella is by tilting the glass at 45º, creating a beautiful dance between the chalice and the golden lager, to deliver an exquisite flavor and a tempting appeal. To promote its 0.0% alcohol presentation, Stella Artois launched an innovative public street campaign under the concept of Perfect Serving, tilting its public street signs at 45º in the most strategic points of the capital, seeking to reinforce the ideal way of serving the iconic Belgian beer and keep the tradition alive. With “The Perfect Serving", the brand seeks to remind beer lovers in Paraguay and around the world that enjoying a Stella Artois is much more than simply having a beer; it is a unique experience that pays tribute to the rich tradition Belgian brewery.
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