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反叛者
案例简介：描述 外来入侵物种 (IAS) 是人类在某些通常找不到的地方引入的动物。这些动物通过繁殖和慢慢灭绝本地物种以及争夺食物和空间，为新的环境造成了严重的问题。 IAS 是全球物种灭绝的第二个原因，但在阿根廷，它成为第一个原因。阿根廷的生态系统平衡因绵羊 (最初来自北美) 、海狸 (最初来自北美和欧亚大陆) 和大角猪 (最初来自欧洲) 等动物的入侵而失去。 保护阿根廷本土生态区的非政府组织 “博斯克银行基金会” 想揭露这个问题，并从一个意想不到的地方提高认识。因此，我们决定发起一场辩论运动，向猎人展示使用外来物种而不是步枪，而是用外来物种取代步枪。
反叛者
案例简介：Description The invasive alien species (IAS) are animals introduced by men in certain territories where they’re not normally found. These animals cause serious problems for their new environment, by reproducing and slowly extinguishing native species along with fighting for food and space. IAS is the second cause of species extinction worldwide, but in Argentina it became the first one. Argentina’s ecosystem balance was lost through the invasion of animals such as sheep (originally from North America), beavers (originally from North America and Eurasia) and the bighorn pig (originally from Europe). “Fundación Banco de Bosques” an NGO that protects native ecoregions in Argentina wanted to expose this issue and raise awareness from an unexpected place. Therefore, we decided to create a polemic campaign, by showing hunters using an alien species rather than rifles but replacing rifles with an alien species.
Revolbeaver
案例简介：描述 外来入侵物种 (IAS) 是人类在某些通常找不到的地方引入的动物。这些动物通过繁殖和慢慢灭绝本地物种以及争夺食物和空间，为新的环境造成了严重的问题。 IAS 是全球物种灭绝的第二个原因，但在阿根廷，它成为第一个原因。阿根廷的生态系统平衡因绵羊 (最初来自北美) 、海狸 (最初来自北美和欧亚大陆) 和大角猪 (最初来自欧洲) 等动物的入侵而失去。 保护阿根廷本土生态区的非政府组织 “博斯克银行基金会” 想揭露这个问题，并从一个意想不到的地方提高认识。因此，我们决定发起一场辩论运动，向猎人展示使用外来物种而不是步枪，而是用外来物种取代步枪。
Revolbeaver
案例简介：Description The invasive alien species (IAS) are animals introduced by men in certain territories where they’re not normally found. These animals cause serious problems for their new environment, by reproducing and slowly extinguishing native species along with fighting for food and space. IAS is the second cause of species extinction worldwide, but in Argentina it became the first one. Argentina’s ecosystem balance was lost through the invasion of animals such as sheep (originally from North America), beavers (originally from North America and Eurasia) and the bighorn pig (originally from Europe). “Fundación Banco de Bosques” an NGO that protects native ecoregions in Argentina wanted to expose this issue and raise awareness from an unexpected place. Therefore, we decided to create a polemic campaign, by showing hunters using an alien species rather than rifles but replacing rifles with an alien species.
反叛者
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Revolbeaver
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基本信息
- 广告战役： #Fundacion Banco De Bosques-平面-1a83#
- 广告品牌： Fundación Banco de Bosques
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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案例详情
Introducing foreign species causes as much damage as illegal hunting Help preserve native ecosystems
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