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在一起更好,2
案例简介:控制 2 合 1 是一种创新的新产品,它将避孕套和润滑剂凝胶结合在一起。 这种通信被开发用于销售点以及所有社交媒体网络。这意味着在创造性的方法中要非常小心,以免在谈论性时被严格的审查制度禁止。 如今,真正的挑战是如何露骨地谈论性,而不露骨! 在这种情况下,我们用一个简单的比喻来解决这个问题: 有些食物本身很好,但有时如果你和酱汁或蘸酱一起吃,味道会更好。
在一起更好,2
案例简介:Control 2 in 1 is an innovative new product which combines in the same blister a condom plus a lubricant gel. The communication was developed to be used in the points of sale, as well as in all the social media networks. This implied to be very careful in the creative approach so not to be banned by the strong censorship when talking about sex. Nowadays, the real challenge is how to be explicit talking about sex, without being explicit! In this case we solve the problem using a simple metaphor: some food is good by itself, but sometimes it tastes even better if you eat it together with a touch of sauce or dip.
Better Together, 2
案例简介:控制 2 合 1 是一种创新的新产品,它将避孕套和润滑剂凝胶结合在一起。 这种通信被开发用于销售点以及所有社交媒体网络。这意味着在创造性的方法中要非常小心,以免在谈论性时被严格的审查制度禁止。 如今,真正的挑战是如何露骨地谈论性,而不露骨! 在这种情况下,我们用一个简单的比喻来解决这个问题: 有些食物本身很好,但有时如果你和酱汁或蘸酱一起吃,味道会更好。
Better Together, 2
案例简介:Control 2 in 1 is an innovative new product which combines in the same blister a condom plus a lubricant gel. The communication was developed to be used in the points of sale, as well as in all the social media networks. This implied to be very careful in the creative approach so not to be banned by the strong censorship when talking about sex. Nowadays, the real challenge is how to be explicit talking about sex, without being explicit! In this case we solve the problem using a simple metaphor: some food is good by itself, but sometimes it tastes even better if you eat it together with a touch of sauce or dip.
在一起更好,2
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Better Together, 2
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Better. Together. New CONTROL 2in1 Condom+lub finally together. CONTROL Feel make Feel.
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