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Twinke 闪烁的小迪克
案例简介：吸烟是不好的。年轻人知道这一点，因为他们被一次又一次地告知。再一次的好办法。 但这仍然不够。每年，成千上万的年轻人会拿起他们的第一支香烟，平均缩短他们的寿命十年。我们的工作是以一种对年轻人来说紧急和相关的方式传递关于吸烟的事实和真相。 我们的重点是预防吸烟。我们的目标是 18-24 岁的年轻人，他们愿意尝试或尝试烟草。 在美国，78% 的 18-24 岁的人在 Snapchat 上。以其消失的信息和淫秽的内容而闻名，这是用我们以迪克为中心的故事来打击他们的完美平台。 数学很简单。年轻人喜欢性。如果你的阴茎不起作用，你就不能做爱。香烟会让你的阴茎停止工作。 通过将吸烟的艰难 (或不艰难) 事实与年轻人的浪漫愿望联系起来，我们可以通过废话来改变他们对烟草的看法。
Twinke 闪烁的小迪克
案例简介：Smoking cigarettes is bad. Young people know this because they have been told again, again, and again. And then one more time for good measure. But it's still not enough. Each year, thousands of young people will pick up their first cigarette and shorten their lifespans by ten years on average. It's our job to deliver the facts and truth about smoking in a way that makes them urgent and relevant to young adults. Our focus is smoking prevention. We target young adults, ages 18-24, who are open to the possibility of trying or experimenting with tobacco. In the United States, 78% of 18-24 year-olds are on Snapchat. Known for its disappearing messages and risque content, it was the perfect platform to hit them with our Dick-centric story. The math was simple. Young people like sex. You can't have sex if your penis doesn't work. Cigarettes can make your penis stop working. By connecting the hard (or not hard) truth about smoking to young people's romantic desire, we'd cut through the bullshit to shift their perceptions around tobacco.
Twinke Twinkle Little Dick
案例简介：吸烟是不好的。年轻人知道这一点，因为他们被一次又一次地告知。再一次的好办法。 但这仍然不够。每年，成千上万的年轻人会拿起他们的第一支香烟，平均缩短他们的寿命十年。我们的工作是以一种对年轻人来说紧急和相关的方式传递关于吸烟的事实和真相。 我们的重点是预防吸烟。我们的目标是 18-24 岁的年轻人，他们愿意尝试或尝试烟草。 在美国，78% 的 18-24 岁的人在 Snapchat 上。以其消失的信息和淫秽的内容而闻名，这是用我们以迪克为中心的故事来打击他们的完美平台。 数学很简单。年轻人喜欢性。如果你的阴茎不起作用，你就不能做爱。香烟会让你的阴茎停止工作。 通过将吸烟的艰难 (或不艰难) 事实与年轻人的浪漫愿望联系起来，我们可以通过废话来改变他们对烟草的看法。
Twinke Twinkle Little Dick
案例简介：Smoking cigarettes is bad. Young people know this because they have been told again, again, and again. And then one more time for good measure. But it's still not enough. Each year, thousands of young people will pick up their first cigarette and shorten their lifespans by ten years on average. It's our job to deliver the facts and truth about smoking in a way that makes them urgent and relevant to young adults. Our focus is smoking prevention. We target young adults, ages 18-24, who are open to the possibility of trying or experimenting with tobacco. In the United States, 78% of 18-24 year-olds are on Snapchat. Known for its disappearing messages and risque content, it was the perfect platform to hit them with our Dick-centric story. The math was simple. Young people like sex. You can't have sex if your penis doesn't work. Cigarettes can make your penis stop working. By connecting the hard (or not hard) truth about smoking to young people's romantic desire, we'd cut through the bullshit to shift their perceptions around tobacco.
Twinke 闪烁的小迪克
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Twinke Twinkle Little Dick
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基本信息
- 广告战役： #Twinkle Twinkle Little Dick#
- 广告品牌： White House Office of National Drug Control Policy/ The Ad Council/ Truth Initiative
- 发布日期： 2018-12-01
- 行业领域： 其他
- 媒体类别： 短视频 , 户外
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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