AMAZING MINDREADER|短视频|广告营销案例【ADGuider广告指南】

惊人的读心术

案例简介：描述活动/条目作为一个安全的网上银行活动的一部分，比利时金融部门联合会 Febelfin 想让人们意识到他们在网上分享的信息可以被网络罪犯用来对付他们。我们决定让他们体验这个问题，并通过这样做给他们一个故事来讲述，而不是告诉和告知人们和媒体这个在线安全问题。在现场体验之后，我们带着一点震惊把所有的 “受害者” 送回家，并发送了一份传单，内容是他们如何在网上银行业务时提高安全性。之后，我们从特技制作了一部电影，上传到 YouTube 上，植入比利时国家媒体，并与费贝尔芬一起组织了一次新闻发布会。从本质上来说，这个案例是通过公关方法建立的，因为我们开始通过让人们和媒体谈论它来解决在线安全意识问题。然而，我们不会对对话感到满意，我们需要讨论。辩论。我们成功实现了。描述客户的简报我们开始用公关方法解决在线安全意识问题，让人们和媒体谈论它。然而，我们不会对对话感到满意，我们需要讨论。辩论。结果这种冲击不仅限于帐篷里的人，它从一开始就环游世界，穿过屋顶。这部由特技制作的在线电影在 Youtube 上的浏览量超过 1000万，被分享了 800.000 多次。但最重要的是: 我们显然设法创造和利用了 pr值!我们在所有主要报纸，在线和离线，以及国家电视上引发了一场巨大的公开辩论。它甚至登上了比利时两家重要新闻杂志的头版。执行 1.我们在布鲁塞尔的一个广场上放了一个帐篷，里面有一个非常有天赋的千里眼，戴夫。随机的人被邀请到帐篷里阅读他们的思想，然后我们揭示了魔法背后的魔法。戴夫戴着一个小麦克风，人们实际上当场被黑了。 2。我们把所有的 “受害者” 都送到了家里，有点震惊，还有一张传单，上面有他们在网上银行业务时如何提高安全性的提示 3.我们用特技制作了一部电影，上传到 YouTube 上，植入比利时国家媒体，并与费贝尔芬一起组织了一次新闻发布会。形势作为一个安全的网上银行活动的一部分，比利时金融部门联合会 Febelfin 想让人们意识到他们在网上分享的信息可以被网络罪犯用来对付他们。尽管有各种各样的努力，比如新闻发布会和广告，但似乎没有人真正关心 (媒体上没有谣言，没有对话)。战略我们决定让他们体验这个问题，并通过这样做给他们一个故事来讲述，而不是告诉他们这个在线安全问题。但是除了谈论价值，我们提出了这个公关挑战来获得讨论价值。讨论本质: 你是否意识到你的整个生活都是在线的，你是否意识到你分享的一切可能会被用来对付你？

惊人的读心术

案例简介：Describe the campaign/entry As part of a safe internet banking campaign, Febelfin - the Belgian federation of the financial sector - wanted to make people aware that the information they share online can be used against them by cyber criminals. Instead of telling and informing people and press about this online safety problem, we decided to let them experience the problem and by doing so give them and press a story to tell. After the live experience we sent all our ‘victims’ home with a little shock and a flyer containing tips on how they can increase safety when banking online. Afterwards we made a film from the stunt, uploaded it to YouTube, seeded it to Belgian national press and organized a press conference together with Febelfin. From its very essence this case was build through a PR-approach since we set out to solve the online safety awareness problem by getting people and press to talk about it. However we wouldn’t be satisfied with conversations, we wanted discussions. Debate. Which we successfully achieved. Describe the brief from the client We set out to solve online safety awareness problem with a PR-approach by getting people and press to talk about it. However we wouldn't be satisfied with conversations, we wanted discussions. Debate. Results The shock wasn’t limited to the people in the tent, it went around the world and through the roof from the very start. The online film – made from the stunt – was topping more than 10 million views on Youtube and was shared over 800.000 times. But most important: we clearly managed to generate and leverage PR-value! We provoked a huge public debate in all major newspapers, both online and offline, and on national television. It even made the front page of two important Belgian news magazines. Execution 1. We put a tent on a square in Brussels with an extremely gifted clairvoyant inside, Dave. Random people were invited into the tent to have their mind read Then we revealed the magic behind the magic. Dave was wearing a little microphone and people had actually been hacked on the spot. 2.we sent all our ‘victims’ home with a little shock and a flyer containing tips on how they can increase safety when banking online 3. We made a film from the stunt, uploaded it to YouTube, seeded it to Belgian national press and organized a press conference together with Febelfin. The Situation As part of a safe internet banking campaign, Febelfin - the Belgian federation of the financial sector - wanted to make people aware that the information they share online can be used against them by cyber criminals. Despite various efforts like press conferences and ads nobody really seemed to care (no rumour in press, no conversations). The Strategy Instead of telling and informing people about this online safety problem, we decided to let them experience the problem and by doing so give them and press a story to tell. But More than talk-value, we set out this pr-challenge to get discussion-value. Discussing the very essence: are you aware that your entire life is online and are you aware that everything you share might be used against you?