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火星 Vr 体验
案例简介：执行 在《火星人》的后期制作过程中，该团队利用电影的故事情节创造了火星虚拟现实体验的几个版本: 从最近推出的三星 Gear VR 的三分钟移动预告片，到整整 25 分钟的场景汇编，就像书中的章节。这种结构允许参与者成为宇航员马克 · 沃特尼，因为他试图在火星上生存，既有互动的，也有 “传统的” 视频内容。在设计体验时，该团队考虑了观众自然心理触发的重要性: 耳机足够现实，观众的大脑本能地做出反应，好像环境是真实的。火星虚拟现实体验在 2016 消费电子展上首次亮相，在那里它被展示给三星 Gear VR 、 HTC Vive 和 Oculus Rift 的顶级影响者。 市场活动描述 没有人质疑技术是否能够或将重新定义娱乐体验，问题是如何以及何时。一个雄心勃勃的视觉团队正在用虚拟现实引领这一进化，想象一个粉丝可以看电影并成为电影一部分的世界。结果不仅仅是粉丝的参与机会，而是成为积极参与者的机会，分享讲故事的经历，并与他们最喜欢的角色建立联系。我们与屡获殊荣的电影制作人配对，将这一愿景变为现实，给消费者带来比他们所知道的更多的可能。结果是一个节目停止了安可去看今年最大的电影之一。火星虚拟现实体验通过提供戏剧性的娱乐体验来释放电影观看的下一个维度，观众可以成为冒险中活生生的一部分。
火星 Vr 体验
案例简介：Execution During post-production for “The Martian,” the team leveraged the film’s storyline to create several versions of THE MARTIAN VR EXPERIENCE: from a three minute mobile trailer for the recently launched Samsung Gear VR, to a full 25-minute compilation of scenes, like chapters in a book. This structure allows participants to become astronaut Mark Watney as he tries to survive on Mars, with both interactive and “traditional” video content. In designing the experience, the team took into account the importance of an audience’s natural psychological triggers: the headsets are realistic enough that the viewer’s brain instinctively responds as if the environment is real. THE MARTIAN VR EXPERIENCE debuted at the 2016 Consumer Electronics Show, where it was demonstrated to top influencers on The Samsung Gear VR, the HTC Vive and the Oculus Rift. Campaign Description No one questions if technology can or will redefine the entertainment experience, the questions are how and when. An ambitious team of visionaries is leading this evolution with virtual reality, imagining a world where fans get to watch movies AND become a part of them. The result is more than just an engagement opportunity for fans, but the chance to become an active participant, sharing in the storytelling experiences and bonding with their favorite characters. We paired up with award winning filmmakers to bring this vision to life, giving consumers more than what they ever knew was possible. The result was a show stopping encore to one of the year’s biggest movies. THE MARTIAN VR EXPERIENCE unleashed the next dimension of cinematic viewing by enabling a dramatic entertainment experience where viewers can be a living, breathing part of the adventure.
The Martian Vr Experience
案例简介：执行 在《火星人》的后期制作过程中，该团队利用电影的故事情节创造了火星虚拟现实体验的几个版本: 从最近推出的三星 Gear VR 的三分钟移动预告片，到整整 25 分钟的场景汇编，就像书中的章节。这种结构允许参与者成为宇航员马克 · 沃特尼，因为他试图在火星上生存，既有互动的，也有 “传统的” 视频内容。在设计体验时，该团队考虑了观众自然心理触发的重要性: 耳机足够现实，观众的大脑本能地做出反应，好像环境是真实的。火星虚拟现实体验在 2016 消费电子展上首次亮相，在那里它被展示给三星 Gear VR 、 HTC Vive 和 Oculus Rift 的顶级影响者。 市场活动描述 没有人质疑技术是否能够或将重新定义娱乐体验，问题是如何以及何时。一个雄心勃勃的视觉团队正在用虚拟现实引领这一进化，想象一个粉丝可以看电影并成为电影一部分的世界。结果不仅仅是粉丝的参与机会，而是成为积极参与者的机会，分享讲故事的经历，并与他们最喜欢的角色建立联系。我们与屡获殊荣的电影制作人配对，将这一愿景变为现实，给消费者带来比他们所知道的更多的可能。结果是一个节目停止了安可去看今年最大的电影之一。火星虚拟现实体验通过提供戏剧性的娱乐体验来释放电影观看的下一个维度，观众可以成为冒险中活生生的一部分。
The Martian Vr Experience
案例简介：Execution During post-production for “The Martian,” the team leveraged the film’s storyline to create several versions of THE MARTIAN VR EXPERIENCE: from a three minute mobile trailer for the recently launched Samsung Gear VR, to a full 25-minute compilation of scenes, like chapters in a book. This structure allows participants to become astronaut Mark Watney as he tries to survive on Mars, with both interactive and “traditional” video content. In designing the experience, the team took into account the importance of an audience’s natural psychological triggers: the headsets are realistic enough that the viewer’s brain instinctively responds as if the environment is real. THE MARTIAN VR EXPERIENCE debuted at the 2016 Consumer Electronics Show, where it was demonstrated to top influencers on The Samsung Gear VR, the HTC Vive and the Oculus Rift. Campaign Description No one questions if technology can or will redefine the entertainment experience, the questions are how and when. An ambitious team of visionaries is leading this evolution with virtual reality, imagining a world where fans get to watch movies AND become a part of them. The result is more than just an engagement opportunity for fans, but the chance to become an active participant, sharing in the storytelling experiences and bonding with their favorite characters. We paired up with award winning filmmakers to bring this vision to life, giving consumers more than what they ever knew was possible. The result was a show stopping encore to one of the year’s biggest movies. THE MARTIAN VR EXPERIENCE unleashed the next dimension of cinematic viewing by enabling a dramatic entertainment experience where viewers can be a living, breathing part of the adventure.
火星 Vr 体验
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The Martian Vr Experience
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