LONG LIFE TO RUGBY|短视频|广告营销案例【ADGuider广告指南】

橄榄球的长寿

案例简介：描述客户的简报阿根廷萨尔塔省的每个人都喜欢橄榄球; 这是他们最大的激情，就像这个国家其他地方一样。萨尔塔啤酒是萨尔塔橄榄球联盟的主要赞助商，也是该省最强硬的人选择的啤酒。我们需要发起一场环境意识运动，让我们赞助的运动员直接参与进来。但是我们如何说服这些无情的人成为这个项目的一部分呢？我们用回收啤酒制造橄榄球尖峰。我们用这个基本的运动元素来激发这些好人的环境意识。促进发展我们创造了由回收啤酒制成的橄榄球尖峰。一种特殊的激活，利用这一基本运动元素来提高橄榄球运动员的环境意识，并说服他们保护环境。我们开发了一个新的回收计划，用于在第三半酒吧喝萨尔塔啤酒的罐头; 我们创造了萨尔塔橄榄球尖刺。结果通过这项运动，我们提高了橄榄球运动员的环境意识，并让他们加入我们的项目。我们在一个月内回收了 2.143 多个啤酒罐，比上个月多 200%，并生产了 1.224 个回收的尖峰。 102 橄榄球运动员使用回收的萨尔塔刺。我们实现了最大体育品牌的免费联合品牌: 耐克、阿迪达斯和 Asics。现在萨尔塔啤酒在每个当地橄榄球俱乐部都没有签署任何合同。与产品/服务的相关性为了让橄榄球运动员参与我们的项目，我们需要一种方法来说服他们加入我们的环境项目。所以，我们创造了一条回收的尖峰线，向赞助的运动员展示我们可以帮助地球，同时帮助橄榄球。这是保护环境并让萨尔塔和橄榄球运动员一起参加橄榄球比赛的完美借口。

橄榄球的长寿

案例简介：Describe the brief from the client Everyone loves rugby in the Argentine province of Salta; it’s their biggest passion like nowhere else in the country. Salta Beer is the main sponsor of the Rugby Salta Union and is also the beer chosen by the toughest guys of the province. We needed to launch an environmental awareness campaign that would get our sponsored sportsmen directly involved. But how were we going to convince these heartless men to be part of the project? We create rugby Spikes made of recycled beers. We used this essential sport element to inspire environmental awareness in these nice guys. Promotion Development We create rugby Spikes made of recycled beers can. A special activation using this essential sport element to raise the environmental awareness of the rugby players and convince them to protect the environment. We developed a new recycling program for the cans of Salta beer drank in third halves and pubs; and we created the Salta Rugby Spikes. Results • With this campaign, we achieved raising the environmental awareness of the rugby players and made them join our project. • We recycled over 2.143 beer cans in one month, 200% more than previous month, and produced 1.224 recycled spikes. • 102 Rugby players using Recycled Salta Spikes. • We achieved the free co-branding of the biggest sport brands: Nike, Adidas y Asics. • Now Salta Beer is in every local rugby club, without having signed a single contract. Relevancy to Product/Service To engaged the rugby players in our project, we needed an approach to convince them to join of our environmental project. So, we created a line of recycled spikes to show the sponsored sportsmen that we can help the planet which at the same time help the rugby. The perfect excuse to protect the environment and bring Salta into the field with the rugby players to play rugby.