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战斗
案例简介：巴西 FCB 首次为戈梅斯 · 达 · 科斯塔发起运动 新的传播促进了品牌的重新定位 圣保罗，2019年4月17日 -- “Vai com Gosto” (“去吧”)。这是巴西 FCB 为戈梅斯 · 达 · 科斯塔选择的第一场战役。 该活动旨在重新定位品牌，首次推出了名为 “晚餐之战” 的广播电视视频。"通过一个有趣的寓言，这部作品展示了一个多任务女人回家照顾家人的挑战性路径。媒体计划还包括巴西电视频道的广播节目、数字节目和植入式广告。 “Gomes da Costa 是一个了解日常生活的喧嚣和挑战的品牌，通过提供风味和便利性来提供帮助。这就是我们在竞选活动中展示的，充满幽默，”FCB Brasil 的 CCO 乔安娜 · 蒙泰罗评论道。 “这项活动以一种创造性和极具吸引力的方式传达了品牌的新定位。戈梅斯 · 达 · 科斯塔的营销经理卢卡斯 · 努纳说: “我们对这种合作的第一个结果非常满意，这种合作有望持续很长时间。”。 FCB Brasil 去年在竞标过程中获得了该账户。
战斗
案例简介：FCB Brasil debuts its first campaign for Gomes da Costa The new communication promotes the repositioning of the brand São Paulo, April 17, 2019 – “Vai com Gosto" (“Go for it"). This is the signature FCB Brasil chose for its first campaign for Gomes da Costa. The campaign, designed to reposition the brand, debuts with a video for broadcast TV titled "The Battle for Dinner." With a fun fable, the production shows the challenging path a multitasking woman has to take to get home and take care of her family. The media plan also includes a radio spot, digital pieces, and product placement actions on Brazilian TV channels. “Gomes da Costa is a brand that understands the hustle and bustle and the challenges of daily life, and helps by offering flavor and convenience. E that’s what we show in our campaign, with a good dose of humor,” commented Joanna Monteiro, CCO of FCB Brasil. “The campaign transmits the brand's new positioning in a creative and very attractive way. We are very happy with the first results of this partnership, which promises to be very long lasting,” said Lucas Nouer, Marketing Manager of Gomes da Costa. FCB Brasil won the account last year after a competitive bidding process.
Battle
案例简介：巴西 FCB 首次为戈梅斯 · 达 · 科斯塔发起运动 新的传播促进了品牌的重新定位 圣保罗，2019年4月17日 -- “Vai com Gosto” (“去吧”)。这是巴西 FCB 为戈梅斯 · 达 · 科斯塔选择的第一场战役。 该活动旨在重新定位品牌，首次推出了名为 “晚餐之战” 的广播电视视频。"通过一个有趣的寓言，这部作品展示了一个多任务女人回家照顾家人的挑战性路径。媒体计划还包括巴西电视频道的广播节目、数字节目和植入式广告。 “Gomes da Costa 是一个了解日常生活的喧嚣和挑战的品牌，通过提供风味和便利性来提供帮助。这就是我们在竞选活动中展示的，充满幽默，”FCB Brasil 的 CCO 乔安娜 · 蒙泰罗评论道。 “这项活动以一种创造性和极具吸引力的方式传达了品牌的新定位。戈梅斯 · 达 · 科斯塔的营销经理卢卡斯 · 努纳说: “我们对这种合作的第一个结果非常满意，这种合作有望持续很长时间。”。 FCB Brasil 去年在竞标过程中获得了该账户。
Battle
案例简介：FCB Brasil debuts its first campaign for Gomes da Costa The new communication promotes the repositioning of the brand São Paulo, April 17, 2019 – “Vai com Gosto" (“Go for it"). This is the signature FCB Brasil chose for its first campaign for Gomes da Costa. The campaign, designed to reposition the brand, debuts with a video for broadcast TV titled "The Battle for Dinner." With a fun fable, the production shows the challenging path a multitasking woman has to take to get home and take care of her family. The media plan also includes a radio spot, digital pieces, and product placement actions on Brazilian TV channels. “Gomes da Costa is a brand that understands the hustle and bustle and the challenges of daily life, and helps by offering flavor and convenience. E that’s what we show in our campaign, with a good dose of humor,” commented Joanna Monteiro, CCO of FCB Brasil. “The campaign transmits the brand's new positioning in a creative and very attractive way. We are very happy with the first results of this partnership, which promises to be very long lasting,” said Lucas Nouer, Marketing Manager of Gomes da Costa. FCB Brasil won the account last year after a competitive bidding process.
战斗
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Battle
暂无简介
基本信息
- 广告品牌： Gomes da Costa
- 发布日期： 2000-01-01
- 行业领域： 饮食/特产
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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