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宣言
案例简介：勒罗伊 · 梅林发布了关于在家的新含义的视频 在生产过程中采取了每一项预防措施，并远程录制、制作和批准了视频。 圣保罗，2020年5月18日 - “这将会过去。我们会呆在家里，这一切都会过去。“由巴西联邦调查局签署的新勒罗伊 · 梅林视频分享了对当前形势将会过去的信心。 视频展示了家庭日常生活中的各种时刻，因为它们仍然是每个人最好的地方: 家。它还强调了我们的特殊地方如何变得更加特别。“如果我们的家已经意味着保护和安全，那么这种意义现在已经变得更加重要，因为它们不仅仅是我们居住的地方，而是我们居住的地方实际上过着我们的生活，我们现在做任何事情的地方: 吃饭、工作、锻炼、和孩子一起学习，以及和家人朋友互动，”他说Kle 贝尔 · 丰塞卡，FCB创意总监。 新的活动还解释说，所有LEROY MERLIN商店仍然开放，在特殊条件下运营，并遵循卫生部的所有指导方针和措施。顾客也在LEROY MERLIN网站和应用程序上购物，进一步强化了该品牌的 “家之家” 概念。 “我们的家现在比以往任何时候都更成为世界上最重要的地方，我们致力于照顾巴西每个人的家，” 保罗 · 何塞说，勒罗伊 · 梅林 · 巴西的通讯主管。 该视频由Piloto制作，包括客户自己在自己家中录制的场景，以及该品牌的一些库存镜头。这一切都是远程完成的，因为每个人都在家工作，记录、制作和批准。该广告有60英寸、45英寸和30英寸版本，正在电视 (广播和有线电视) 和品牌的数字频道上播出。
宣言
案例简介：LEROY MERLIN releases video about the new meaning of being at home Every precaution was taken during production, and the video was recorded, produced, and approved remotely. Sao Paulo, May 18, 2020 – “This will pass. We will stay home and this will all pass.” The new LEROY MERLIN video, signed by FCB Brasil, shares the feeling of confidence that the current situation will pass. The video shows various moments in the daily lives of families, as they remain in the best place for everyone to be: home. It also emphasizes how our special place has become even more special. “If our homes already meant protection and safety, that meaning has gained even more relevance now, as they are not just the place where we dwell, but where we actually live our lives, the place where we are now doing everything: eating, working, exercising, studying with the kids, and interacting with family and friends,” says Kle ber Fonseca, Creative Director at FCB. The new campaign also explains that all LEROY MERLIN stores are still open, operating under special conditions and following all the guidelines and measures of the Health Ministry. Customers are also making purchases on the LEROY MERLIN website and app, further reinforcing the brand’s concept of being the “home to your home”. “Our homes have become, now more than ever, the most important places in the world, and we are committed to taking care of the homes of everyone in Brazil,” says Paulo José, Communications Director at Leroy Merlin Brasil. Produced by Piloto, the video includes scenes recorded by the customers themselves, in their own homes, and also some of the brand’s stock footage. It was all done remotely, as everyone worked from home, recording, producing, and approving. With 60", 45", and 30" versions, the commercial is being aired on TV (broadcast and cable), and on the brand’s digital channels.
Manifesto
案例简介：勒罗伊 · 梅林发布了关于在家的新含义的视频 在生产过程中采取了每一项预防措施，并远程录制、制作和批准了视频。 圣保罗，2020年5月18日 - “这将会过去。我们会呆在家里，这一切都会过去。“由巴西联邦调查局签署的新勒罗伊 · 梅林视频分享了对当前形势将会过去的信心。 视频展示了家庭日常生活中的各种时刻，因为它们仍然是每个人最好的地方: 家。它还强调了我们的特殊地方如何变得更加特别。“如果我们的家已经意味着保护和安全，那么这种意义现在已经变得更加重要，因为它们不仅仅是我们居住的地方，而是我们居住的地方实际上过着我们的生活，我们现在做任何事情的地方: 吃饭、工作、锻炼、和孩子一起学习，以及和家人朋友互动，”他说Kle 贝尔 · 丰塞卡，FCB创意总监。 新的活动还解释说，所有LEROY MERLIN商店仍然开放，在特殊条件下运营，并遵循卫生部的所有指导方针和措施。顾客也在LEROY MERLIN网站和应用程序上购物，进一步强化了该品牌的 “家之家” 概念。 “我们的家现在比以往任何时候都更成为世界上最重要的地方，我们致力于照顾巴西每个人的家，” 保罗 · 何塞说，勒罗伊 · 梅林 · 巴西的通讯主管。 该视频由Piloto制作，包括客户自己在自己家中录制的场景，以及该品牌的一些库存镜头。这一切都是远程完成的，因为每个人都在家工作，记录、制作和批准。该广告有60英寸、45英寸和30英寸版本，正在电视 (广播和有线电视) 和品牌的数字频道上播出。
Manifesto
案例简介：LEROY MERLIN releases video about the new meaning of being at home Every precaution was taken during production, and the video was recorded, produced, and approved remotely. Sao Paulo, May 18, 2020 – “This will pass. We will stay home and this will all pass.” The new LEROY MERLIN video, signed by FCB Brasil, shares the feeling of confidence that the current situation will pass. The video shows various moments in the daily lives of families, as they remain in the best place for everyone to be: home. It also emphasizes how our special place has become even more special. “If our homes already meant protection and safety, that meaning has gained even more relevance now, as they are not just the place where we dwell, but where we actually live our lives, the place where we are now doing everything: eating, working, exercising, studying with the kids, and interacting with family and friends,” says Kle ber Fonseca, Creative Director at FCB. The new campaign also explains that all LEROY MERLIN stores are still open, operating under special conditions and following all the guidelines and measures of the Health Ministry. Customers are also making purchases on the LEROY MERLIN website and app, further reinforcing the brand’s concept of being the “home to your home”. “Our homes have become, now more than ever, the most important places in the world, and we are committed to taking care of the homes of everyone in Brazil,” says Paulo José, Communications Director at Leroy Merlin Brasil. Produced by Piloto, the video includes scenes recorded by the customers themselves, in their own homes, and also some of the brand’s stock footage. It was all done remotely, as everyone worked from home, recording, producing, and approving. With 60", 45", and 30" versions, the commercial is being aired on TV (broadcast and cable), and on the brand’s digital channels.
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