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乳房缓冲液
案例简介：印度女性在网上观看内容的时间是男性的两倍。但是考虑到印度移动设备上的数据速度，在观看视频内容时显然会有一些停机时间。实际上，ALTBalaji的订户平均每集盯着缓冲符号18秒。这意味着，他们的全部女性用户120万每天盯着缓冲符号大约360,000分钟。那么，我们能否将这种停机时间变成对乳房自我检查的有用提醒？ ALTBalaji用简单但独特的 “乳房缓冲” 符号代替了常规的缓冲符号。因此，每次缓冲内容时，我们的新 “乳房缓冲” 符号都会弹出，作为个人和谨慎的提醒。符号旁边的信息鼓励女性检查自己是否患有乳腺癌。这个符号令人惊讶，不可错过且信息丰富。我们的观众注意到了并参与了大量活动。
乳房缓冲液
案例简介：Women in India spend twice as many hours as men, watching content online. But given the data speeds on mobile devices in India, there is evidently some downtime while watching video content. In fact, ALTBalaji’s subscribers stare at the buffering symbol for an average of 18 seconds per episode. Which means, their entire women subscriber base of 1.2 million stares at the buffering symbol for approximately 360,000 minutes a day. So, could we turn this downtime into a useful reminder for breast self-examination? ALTBalaji replaced its regular buffering symbol with the simple, yet unique ‘Breast Buffer’ symbol. So, every time the content buffered, our new 'Breast Buffer' symbol popped up as a personal and discreet reminder. The message next to the symbol, encouraged women to check themselves for breast cancer. The symbol was surprising, unmissable and informative. Something our viewers noticed and engaged with in huge numbers.
Breast Buffer
案例简介：印度女性在网上观看内容的时间是男性的两倍。但是考虑到印度移动设备上的数据速度，在观看视频内容时显然会有一些停机时间。实际上，ALTBalaji的订户平均每集盯着缓冲符号18秒。这意味着，他们的全部女性用户120万每天盯着缓冲符号大约360,000分钟。那么，我们能否将这种停机时间变成对乳房自我检查的有用提醒？ ALTBalaji用简单但独特的 “乳房缓冲” 符号代替了常规的缓冲符号。因此，每次缓冲内容时，我们的新 “乳房缓冲” 符号都会弹出，作为个人和谨慎的提醒。符号旁边的信息鼓励女性检查自己是否患有乳腺癌。这个符号令人惊讶，不可错过且信息丰富。我们的观众注意到了并参与了大量活动。
Breast Buffer
案例简介：Women in India spend twice as many hours as men, watching content online. But given the data speeds on mobile devices in India, there is evidently some downtime while watching video content. In fact, ALTBalaji’s subscribers stare at the buffering symbol for an average of 18 seconds per episode. Which means, their entire women subscriber base of 1.2 million stares at the buffering symbol for approximately 360,000 minutes a day. So, could we turn this downtime into a useful reminder for breast self-examination? ALTBalaji replaced its regular buffering symbol with the simple, yet unique ‘Breast Buffer’ symbol. So, every time the content buffered, our new 'Breast Buffer' symbol popped up as a personal and discreet reminder. The message next to the symbol, encouraged women to check themselves for breast cancer. The symbol was surprising, unmissable and informative. Something our viewers noticed and engaged with in huge numbers.
乳房缓冲液
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Breast Buffer
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基本信息
- 广告战役： #ALTBalaji-网络-9eb2#
- 广告品牌： ALTBalaji
- 发布日期： 2019-04
- 行业领域： 互联网服务 , 文娱/内容
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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