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案例简介:班戈是联合利华的一个酱油品牌,其使命是保存和推广印度尼西亚丰富正宗的菜肴。 它的移动应用程序允许用户在最近的餐馆和街头小贩中发现他们所在的真实食物。 “吃本地” 活动中的每个广告都描绘了一个当地的地标,由当地的美食塑造。在这则广告中捕捉到的东爪哇的布罗莫山是由该地区标志性的炖牛肉 Rawon Nguling 的成分组成的。
海滩
案例简介:Bango is a soy sauce brand from Unilever with its mission to preserve and promote Indonesia's rich and authentic dishes. Its mobile app allows users to discover authentic food around their whereabouts, at the closest restaurants as well as street hawkers. Each ad in "Eat Locally" campaign depicts a local landmark, shaped by its local culinary. East Java's Mount Bromo captured in this ad is formed by ingredients of the region's signature beef stew called Rawon Nguling.
Beach
案例简介:班戈是联合利华的一个酱油品牌,其使命是保存和推广印度尼西亚丰富正宗的菜肴。 它的移动应用程序允许用户在最近的餐馆和街头小贩中发现他们所在的真实食物。 “吃本地” 活动中的每个广告都描绘了一个当地的地标,由当地的美食塑造。在这则广告中捕捉到的东爪哇的布罗莫山是由该地区标志性的炖牛肉 Rawon Nguling 的成分组成的。
Beach
案例简介:Bango is a soy sauce brand from Unilever with its mission to preserve and promote Indonesia's rich and authentic dishes. Its mobile app allows users to discover authentic food around their whereabouts, at the closest restaurants as well as street hawkers. Each ad in "Eat Locally" campaign depicts a local landmark, shaped by its local culinary. East Java's Mount Bromo captured in this ad is formed by ingredients of the region's signature beef stew called Rawon Nguling.
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Eat locally. Discover authentic food near you with Bango App.
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