本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
海滩模式
案例简介：在瑞典，溺水是1至6岁儿童中最常见的致命事故，通常是缺乏父母监督的结果。瑞典人每天平均花费3.5个小时使用手机，在海滩上滚动手机可能会以悲剧告终。溺水可能很快，而且往往是沉默的。保险公司Trygg-Hansa现在正在启动badl ä ge (海滩模式) 计划，旨在减少近溺水事故的数量并防止儿童溺水。Trygg-Hansa希望通过badl ä ge鼓励父母通过在心理上和手机上打开badl ä ge来监视他们在海滩上的孩子。当Trygg-Hansa的新badl ä ge应用程序被激活时，手机只能用于紧急呼叫，并且更容易专注于孩子。Badl ä ge (海滩模式) 可用于瑞典市场上的Android设备。与飞行模式不同，badl ä ge在激活时会阻止应用程序。在紧急情况下，它仍然允许瑞典紧急呼叫。当badl ä ge被停用时，电话可以正常工作，您可以看到未接来电，消息和通知。瑞典BCW为Trygg-Hansa创建的数字广告，类别包括: 金融、公共利益、非政府组织。
海滩模式
案例简介：In Sweden, drowning is the most common fatal accident among children between the ages of one and six and is often the result of lacking parental supervision. Swedes spend an average of 3.5 hours using mobile phones every day, and scrolling on a mobile phone on the beach could end in tragedy. Drowning can be quick and is often silent. Insurance company Trygg-Hansa is now launching the Badläge (Beach Mode) initiative, aimed at reducing the number of near-drowning accidents and to prevent children from drowning. Through Badläge, Trygg-Hansa wants to encourage parents to keep an eye on their children on the beach by turning Badläge on, both mentally and in their mobile phone. When Trygg-Hansa’s new Badläge app is activated, the phone can only be used for emergency calls and it becomes easier to focus on the children. Badläge (Beach Mode) is available for Android devices on the Swedish market. Unlike flight mode, Badläge blocks apps when activated. It still allows Swedish emergency calls in case of an emergency. When Badläge is deactivated, the phone works normally and you can see missed calls, messages and notifications. Digital advertisement created by BCW, Sweden for Trygg-Hansa, within the categories: Finance, Public Interest, NGO.
Beach Mode
案例简介：在瑞典，溺水是1至6岁儿童中最常见的致命事故，通常是缺乏父母监督的结果。瑞典人每天平均花费3.5个小时使用手机，在海滩上滚动手机可能会以悲剧告终。溺水可能很快，而且往往是沉默的。保险公司Trygg-Hansa现在正在启动badl ä ge (海滩模式) 计划，旨在减少近溺水事故的数量并防止儿童溺水。Trygg-Hansa希望通过badl ä ge鼓励父母通过在心理上和手机上打开badl ä ge来监视他们在海滩上的孩子。当Trygg-Hansa的新badl ä ge应用程序被激活时，手机只能用于紧急呼叫，并且更容易专注于孩子。Badl ä ge (海滩模式) 可用于瑞典市场上的Android设备。与飞行模式不同，badl ä ge在激活时会阻止应用程序。在紧急情况下，它仍然允许瑞典紧急呼叫。当badl ä ge被停用时，电话可以正常工作，您可以看到未接来电，消息和通知。瑞典BCW为Trygg-Hansa创建的数字广告，类别包括: 金融、公共利益、非政府组织。
Beach Mode
案例简介：In Sweden, drowning is the most common fatal accident among children between the ages of one and six and is often the result of lacking parental supervision. Swedes spend an average of 3.5 hours using mobile phones every day, and scrolling on a mobile phone on the beach could end in tragedy. Drowning can be quick and is often silent. Insurance company Trygg-Hansa is now launching the Badläge (Beach Mode) initiative, aimed at reducing the number of near-drowning accidents and to prevent children from drowning. Through Badläge, Trygg-Hansa wants to encourage parents to keep an eye on their children on the beach by turning Badläge on, both mentally and in their mobile phone. When Trygg-Hansa’s new Badläge app is activated, the phone can only be used for emergency calls and it becomes easier to focus on the children. Badläge (Beach Mode) is available for Android devices on the Swedish market. Unlike flight mode, Badläge blocks apps when activated. It still allows Swedish emergency calls in case of an emergency. When Badläge is deactivated, the phone works normally and you can see missed calls, messages and notifications. Digital advertisement created by BCW, Sweden for Trygg-Hansa, within the categories: Finance, Public Interest, NGO.
海滩模式
暂无简介
Beach Mode
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
