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最糟糕的广告活动
案例简介：为了提高人们对不良搜索目标的认识，数据目标公司Bango控制了英国收视率最低的广告牌。根据Bango的说法，35% 在线搜索广告从未达到承诺的目标受众，浪费了数十亿英镑的数字营销支出。为了提高人们对这种不良目标的认识，Bango发起了 “最糟糕的广告活动”，在英国最不被关注的广告牌上购买了空间。Bango抨击了世界上最大的搜索引擎广告商，声称广告牌 “仍然比大多数搜索广告更好地利用了预算。” 英国野火公司为Bango制作的worst-ad.com户外广告，类别为: 电子、技术。
最糟糕的广告活动
案例简介：In an effort to raise awareness for poor search targeting, data targeting company Bango took control of Britain's least-viewed billboard. According to Bango, 35% of online search ads never reach the promised target audience, wasting billions of pounds of digital marketing spend. In an effort to raise awareness for this poor targeting, Bango launched “The Worst Ad Campaign”, buying up space on Britain's least viewed billboard. Taking a pop at the world's largest search engine advertisers, Bango claims that the billboard is “still a better use of budget than most search ads.” worst-ad.com Outdoor advertisement created by Wildfire, United Kingdom for Bango, within the category: Electronics, Technology.
The Worst Ad Campaign
案例简介：为了提高人们对不良搜索目标的认识，数据目标公司Bango控制了英国收视率最低的广告牌。根据Bango的说法，35% 在线搜索广告从未达到承诺的目标受众，浪费了数十亿英镑的数字营销支出。为了提高人们对这种不良目标的认识，Bango发起了 “最糟糕的广告活动”，在英国最不被关注的广告牌上购买了空间。Bango抨击了世界上最大的搜索引擎广告商，声称广告牌 “仍然比大多数搜索广告更好地利用了预算。” 英国野火公司为Bango制作的worst-ad.com户外广告，类别为: 电子、技术。
The Worst Ad Campaign
案例简介：In an effort to raise awareness for poor search targeting, data targeting company Bango took control of Britain's least-viewed billboard. According to Bango, 35% of online search ads never reach the promised target audience, wasting billions of pounds of digital marketing spend. In an effort to raise awareness for this poor targeting, Bango launched “The Worst Ad Campaign”, buying up space on Britain's least viewed billboard. Taking a pop at the world's largest search engine advertisers, Bango claims that the billboard is “still a better use of budget than most search ads.” worst-ad.com Outdoor advertisement created by Wildfire, United Kingdom for Bango, within the category: Electronics, Technology.
最糟糕的广告活动
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The Worst Ad Campaign
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