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未来收据
案例简介：环境执行的描述 我们促使消费者采取行动，让他们面对 “未来的成本”，以证明隐藏资金或储蓄账户利率不可能与通货膨胀率的增长相匹配。我们与几家大型连锁超市合作，推出了未来收据。当支付杂货时，购物者收到了两张收据; 他们的实际收据是今天的正常价格，一张收据显示了 5 年后的虚高价格。在未来收据的底部，我们战略性地放置了 QM Financial 的徽标、电话号码和网站，以推动人们开始联系。
未来收据
案例简介：Description of Ambient execution We provoked consumers to take action by confronting them with “the cost of their future” in order to demonstrate that hiding money or saving-account interest rates cannot possibly match the growth of inflation rates. We teamed up with several large supermarket chains and launched FUTURE RECEIPT. When paying for groceries, shoppers received two receipts; their actual receipt with today’s normal prices and one receipt showing inflated prices 5 years from now. At the bottom of the future receipt, we strategically placed QM Financial’s logo, phone number and website in order to drive people to initiate contact.
FUTURE RECEIPT
案例简介：环境执行的描述 我们促使消费者采取行动，让他们面对 “未来的成本”，以证明隐藏资金或储蓄账户利率不可能与通货膨胀率的增长相匹配。我们与几家大型连锁超市合作，推出了未来收据。当支付杂货时，购物者收到了两张收据; 他们的实际收据是今天的正常价格，一张收据显示了 5 年后的虚高价格。在未来收据的底部，我们战略性地放置了 QM Financial 的徽标、电话号码和网站，以推动人们开始联系。
FUTURE RECEIPT
案例简介：Description of Ambient execution We provoked consumers to take action by confronting them with “the cost of their future” in order to demonstrate that hiding money or saving-account interest rates cannot possibly match the growth of inflation rates. We teamed up with several large supermarket chains and launched FUTURE RECEIPT. When paying for groceries, shoppers received two receipts; their actual receipt with today’s normal prices and one receipt showing inflated prices 5 years from now. At the bottom of the future receipt, we strategically placed QM Financial’s logo, phone number and website in order to drive people to initiate contact.
未来收据
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FUTURE RECEIPT
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