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意外消息
案例简介：WUNDERMAN THOMPSON和TARJETA CENCOSUD在圣诞节后用 “意想不到的信息” 来照顾 在12月，一年的销售额中至少有50%。这就是为什么商店和街道上充斥着破坏圣诞节魔力的优惠和促销活动的原因。 Tarjeta Cencosud是拉丁美洲最重要的信用卡之一，今年实施了一项与圣诞节一样神奇的行动。它从安装OOH的通讯中消失了报价和价格，向圣诞老人展示了玩具，还可以向父母电话的虚拟助手发送信号。通过这样做，他们设法使成年人了解孩子们想要的产品的圣诞节促销活动，而他们甚至没有注意到。 他们在广告牌上添加了一种技术，该技术可以发出人类听不见的超声波消息，但是对于智能手机助手来说却很明显，从而可以在不被儿童听到的情况下进行交流。 开发人员解释说: “超声音频传输设备由40Khz的高频振荡器，音频播放器，频率放大器和带有自身电源的超声换能器阵列组成。” “信用卡放弃销售以照顾儿童的圣诞节魔术，这是每个人的榜样。基于海豚袭击，我们取得了前所未有的技术发展，使我们能够避免对通信定价。这表明，如果使用高尚的话，技术并不冷淡。” Wunderman Latam的cco Patan Tarazaga和Dany Minaker说。
意外消息
案例简介：WUNDERMAN THOMPSON AND TARJETA CENCOSUD LOOK AFTER CHRISTMAS WITH THE “UNEXPECTED MESSAGE” In December, at least 50% of the sales of the year are made. That is the reason why stores and streets are filled with offers and promotions that ruin Christmas magic. Tarjeta Cencosud, one of the most important credit cards from Latin America, has implemented this year an action that is as magical as Christmas. It vanished offers and prices from its communication installing OOH, that showed Santa with toys and also could send signals to the virtual assistants of parents’ phones. By doing so, they managed to make adults learn about the Christmas promotions of the products that children wanted, without them even noticing. They added a technology to billboards that send out an ultrasound message inaudible by humans, however noticeable to smartphones assistants, allowing to communicate offers without being heard by children. “Devices of ultrasound audio transmission were composed of a high frequency oscillator of 40Khz, an audio player, a frequency amplifier and an array of ultrasound transducers with its own power source”, the developers explained. "That a credit card gives up sales to take care of Christmas magic for children, is an example for everyone. Based on the dolphin attack, we made an unprecedented technological development that allows us to avoid put prices on communication. This is an action that shows that technology is not cold if used nobly”, say Patan Tarazaga and Dany Minaker, CCOs of Wunderman Latam.
Unexpected Message
案例简介：WUNDERMAN THOMPSON和TARJETA CENCOSUD在圣诞节后用 “意想不到的信息” 来照顾 在12月，一年的销售额中至少有50%。这就是为什么商店和街道上充斥着破坏圣诞节魔力的优惠和促销活动的原因。 Tarjeta Cencosud是拉丁美洲最重要的信用卡之一，今年实施了一项与圣诞节一样神奇的行动。它从安装OOH的通讯中消失了报价和价格，向圣诞老人展示了玩具，还可以向父母电话的虚拟助手发送信号。通过这样做，他们设法使成年人了解孩子们想要的产品的圣诞节促销活动，而他们甚至没有注意到。 他们在广告牌上添加了一种技术，该技术可以发出人类听不见的超声波消息，但是对于智能手机助手来说却很明显，从而可以在不被儿童听到的情况下进行交流。 开发人员解释说: “超声音频传输设备由40Khz的高频振荡器，音频播放器，频率放大器和带有自身电源的超声换能器阵列组成。” “信用卡放弃销售以照顾儿童的圣诞节魔术，这是每个人的榜样。基于海豚袭击，我们取得了前所未有的技术发展，使我们能够避免对通信定价。这表明，如果使用高尚的话，技术并不冷淡。” Wunderman Latam的cco Patan Tarazaga和Dany Minaker说。
Unexpected Message
案例简介：WUNDERMAN THOMPSON AND TARJETA CENCOSUD LOOK AFTER CHRISTMAS WITH THE “UNEXPECTED MESSAGE” In December, at least 50% of the sales of the year are made. That is the reason why stores and streets are filled with offers and promotions that ruin Christmas magic. Tarjeta Cencosud, one of the most important credit cards from Latin America, has implemented this year an action that is as magical as Christmas. It vanished offers and prices from its communication installing OOH, that showed Santa with toys and also could send signals to the virtual assistants of parents’ phones. By doing so, they managed to make adults learn about the Christmas promotions of the products that children wanted, without them even noticing. They added a technology to billboards that send out an ultrasound message inaudible by humans, however noticeable to smartphones assistants, allowing to communicate offers without being heard by children. “Devices of ultrasound audio transmission were composed of a high frequency oscillator of 40Khz, an audio player, a frequency amplifier and an array of ultrasound transducers with its own power source”, the developers explained. "That a credit card gives up sales to take care of Christmas magic for children, is an example for everyone. Based on the dolphin attack, we made an unprecedented technological development that allows us to avoid put prices on communication. This is an action that shows that technology is not cold if used nobly”, say Patan Tarazaga and Dany Minaker, CCOs of Wunderman Latam.
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