Coca-Cola, in partnership with McCann Shanghai, has launched their annual Chinese New Year campaign, featuring evolved and refreshed versions of their iconic Clay Dolls, which have become synonymous with the annual celebration and the brand. Last year’s Chinese New Year campaign saw Coca-Cola hit a record high in terms of volumes and brand love scores. For 2018, the Clay Dolls are depicted in scenarios that bring families together for genuine moments of happiness. The campaign also continues the use of virtual Red Packets, which Coca-Cola launched on the Alipay platform last year, where consumers click to win real money – with amounts ranging from 0.1 to 99 RMB. Since its release two weeks ago, more than 6,600,000 Red Packets have been given away. This number is expected to dramatically rise leading up to Chinese New Year.CreditsAgencyMcCann ShanghaiCoca-Cola Asia Pacific Account Head: Cia HatziCoca-Cola Regional Executive Creative Director: Nora ManjitExecutive Creative Director: Michael LiSenior Account Director: Felicia HowSenior Account Manager: Sophie ZhuCreative Planner: Jay Caplan Senior Art Director: Alair QuCopywriter: Yitian YangAgency Producer: Canossa FongTVC Production HouseCarrot Films TVC Post Production HouseMPC ShanghaiTVC Director: Yu Yong Kim PackagingDesign Production HouseMPC Shanghai