McCann China has launched a campaign for Coca-Cola to extend its global campaign to the local market. The campaign leverages global “That’s Gold” marketing platform of Coca-Cola by celebrating the human elements that really allow for everyone to have a “Gold Moment.”The campaign debuts with two films that will run on both on TV and on digital platforms. The first POV spot reveals a vulnerable side to China’s Olympics heroes while also honoring their greatness. The second Anthem spot features ordinary people from different ages and backgrounds experiencing gold moments with their supporters.CreditsMcCann Worldgroup Coca-Cola Asia Pacific Account Heads: Prasoon Joshi, Cia HatziExecutive Creative Director: Prasoon JoshiCreative Directors: Akshay Kapnadak, Tomaz Mok, Jeremy Guo, Hesky Lu, Kris Yang, Lucky YuAccount Management: Star Zhou, Sophia GuoCreative Planning: Jitender Dabas, Jay Caplan Agency Producer: Alison LinMusic Composing and Piano Playing: Lang LangOrchestrating: Yilin ZhangPOV Film Director: Augusto FragaCinematography: Sergi Gallardo Production House: Cases FilmsPOV Anthem Film Director: Yujie ShenCinematography: Liang Zi, Shiping Su, Yunfeng ZhangProduction House: Mili Films, 16:9 Films