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可口可乐中国: McCann Worldgroup携手合作的可口可乐中国
案例简介：
可口可乐中国: McCann Worldgroup携手合作的可口可乐中国
案例简介：
Coca-Cola China: Coca-Cola China Sticking Together by McCann Worldgroup
案例简介：
Coca-Cola China: Coca-Cola China Sticking Together by McCann Worldgroup
案例简介：
可口可乐中国: McCann Worldgroup携手合作的可口可乐中国
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Coca-Cola China: Coca-Cola China Sticking Together by McCann Worldgroup
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Coca-Cola aswanted a fresh festive advertising approach for CNY that aimed to reinvigorate the customary rituals of CNY through the theme of “Sticking Together” in its latest “Taste the Feeling” communication. In Coca-Cola’s film this year, by McCann Worldgroup, the brand reunites the audience with the Clay Dolls characters, but adds a new mix to the equation - another iconic figure of festivity - the snowman. CreditsCredits – McCannCreative Directors: Jeremy Guo & Hesky LuAccount Management: Cia Hatzi, Felicia How, Sophia GuoCreative Planner: Jay CaplanSenior Art Director: Kris YangSenior Copywriter: Billy LiaoAgency Producer: Alison LinTVC Production House: Animal Factory FilmsTVC Post Production House: MPC ShanghaiTVC Director: Augusto de FragaPackaging Design Production House: Ember Lab
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