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妮维雅 Sunslide
案例简介：简要解释 妮维雅直接与目标市场互动，邀请南非最受欢迎的海滩的孩子们在 SunSlide 玩。这张幻灯片旨在一次性完全覆盖孩子们，以最有趣的方式保护他们免受南非刺眼的阳光。我们将 50 升 SPF50 + 额外防水的妮维雅儿童防晒霜装入我们的水库。它们与位于滑梯周围的喷雾器相连。当一个孩子开始滑下时，喷雾器每小时激活覆盖 100 多个孩子。当父母到达海滩时，他们立即让他们的孩子玩滑梯，而不是抱着或抓住他们涂防晒霜。让孩子们涂抹防晒霜从来都不是这么容易的! 条目摘要 南非的紫外线辐射是世界上最高的，皮肤癌基金会说，南非人每年被诊断出黑色素瘤皮肤癌的比率是世界上最高的。海滩上的孩子用防晒霜来保护他们敏感的皮肤免受紫外线相关的伤害是非常重要的。但是每个人都知道孩子们讨厌它。这很无聊，只是没有乐趣。
妮维雅 Sunslide
案例简介：Brief Explanation NIVEA directly interacted with its target market by inviting children at the most popular beach of South Africa to have fun on its SunSlide. The slide was designed to entirely cover kids with sunblock in one go in order to protect them from the harsh South African sun in the most entertaining way. We loaded 50 litres of SPF50+ extra water-resistant NIVEA KIDS sunscreen into our reservoirs. They were linked to sprayers positioned all around the slide. When a kid starts sliding down the sprayers activate covering over 100 kids every hour. When parents arrived at the beach they immediately let their children play with the slide instead of holding or catching them to apply sunscreen. Getting kids to apply sunblock has never been this easy! Entry Summary UV radiations in South Africa are amongst the highest worldwide and the Skin Cancer Foundation says South Africans are diagnosed every year with the highest rate of melanoma skin cancer in the world. It is very important that children at the beach cover themselves with sunblock to protect their sensitive skin to UV-related damage. But everybody knows that kids hate it. It is boring and just no fun.
Nivea Sunslide
案例简介：简要解释 妮维雅直接与目标市场互动，邀请南非最受欢迎的海滩的孩子们在 SunSlide 玩。这张幻灯片旨在一次性完全覆盖孩子们，以最有趣的方式保护他们免受南非刺眼的阳光。我们将 50 升 SPF50 + 额外防水的妮维雅儿童防晒霜装入我们的水库。它们与位于滑梯周围的喷雾器相连。当一个孩子开始滑下时，喷雾器每小时激活覆盖 100 多个孩子。当父母到达海滩时，他们立即让他们的孩子玩滑梯，而不是抱着或抓住他们涂防晒霜。让孩子们涂抹防晒霜从来都不是这么容易的! 条目摘要 南非的紫外线辐射是世界上最高的，皮肤癌基金会说，南非人每年被诊断出黑色素瘤皮肤癌的比率是世界上最高的。海滩上的孩子用防晒霜来保护他们敏感的皮肤免受紫外线相关的伤害是非常重要的。但是每个人都知道孩子们讨厌它。这很无聊，只是没有乐趣。
Nivea Sunslide
案例简介：Brief Explanation NIVEA directly interacted with its target market by inviting children at the most popular beach of South Africa to have fun on its SunSlide. The slide was designed to entirely cover kids with sunblock in one go in order to protect them from the harsh South African sun in the most entertaining way. We loaded 50 litres of SPF50+ extra water-resistant NIVEA KIDS sunscreen into our reservoirs. They were linked to sprayers positioned all around the slide. When a kid starts sliding down the sprayers activate covering over 100 kids every hour. When parents arrived at the beach they immediately let their children play with the slide instead of holding or catching them to apply sunscreen. Getting kids to apply sunblock has never been this easy! Entry Summary UV radiations in South Africa are amongst the highest worldwide and the Skin Cancer Foundation says South Africans are diagnosed every year with the highest rate of melanoma skin cancer in the world. It is very important that children at the beach cover themselves with sunblock to protect their sensitive skin to UV-related damage. But everybody knows that kids hate it. It is boring and just no fun.
妮维雅 Sunslide
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Nivea Sunslide
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