2016 - 2017戛纳狮 – 设计类 – 银奖 每个蜂巢都有自己独特的蜂蜜。蜂蜜的味道、颜色和纯度总是反映出它所处的环境。然而，工业化的蜂蜜往往掺杂了不同种类的蜂蜜。工业化的蜂蜜正威胁着当地的养蜂人的生计，他们花了大量的时间和精力来创造纯净的有机蜂蜜，这些蜂蜜保存着所有的天然物品。Darbo想要展示它的养蜂人蜂蜜的质量，它只使用了来自奥地利的最好的、当地的蜂蜜。 SIGNED BY BEES A. DARBO AG | DEMNER | 2017 Design - E11 Special Editions & Promotional Packaging Outcome Darbo was able to strengthen its brand positioning as well as solidify its market leader position in honey. Sales of special Beekeeper Honey not only increased, but this simple idea was able to unify country-wide beekeepers under one organic label. Many of these limited-edition jars will live as design pieces in homes and hotels across the country for a long time to come. Campaign Description To create the first ever bio-labels signed and designed by bees. Each bee-branded label should reflect the uniqueness of the beehive that created the honey itself. Synopsis Every beehive creates its own special honey. The taste, color and purity of the honey is always a reflection of the environment where it is made. However, industrialized honey is often adulterated by mixing different kinds of honey together. Industrialized honey is threatening the livelihood of specialized local beekeepers that put a lot of time and effort into creating pure, organic honey that keeps all its natural goods. Darbo wanted to showcase the quality of its Beekeeper Honey, which uses only the best, locally-sourced honey from Austria. Strategy Darbo’s positioning (all-natural inside) was elevated to a new level. For the first time it was carried to the outside of the product (label/packaging). The target group and customers for this product were not only honey-lovers across the country (souvenirs, gifts and design pieces for their homes) but also the tourism industry. The jars became fixed ’installations’ in Austrian hotels, known for their exquisite and lavish breakfast buffets.