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由蜜蜂签名
案例简介：为了展示 Darbo 本地来源的蜂蜜，我们让奥地利蜜蜂用自己的蜂蜡为蜜罐制作了最先进的有机标签。我们开发了特殊的瓷罐，送到奥地利的养蜂人手中。蜜罐被放入蜂箱，这样蜜蜂就可以制作有机标签。为了加强 Darbo 作为奥地利蜂蜜市场领导者的地位，我们把一个简单的蜂蜜罐子变成了一个独特的设计作品。 结果 Darbo 能够加强其品牌定位，并巩固其在蜂蜜领域的市场领先地位。特殊养蜂人蜂蜜的销售不仅增加了，而且这个简单的想法能够将全国养蜂人统一在一个有机标签下。这些限量版罐子中的许多将在未来很长一段时间内作为设计作品在全国各地的家庭和酒店中生活。 活动描述 创建第一个由蜜蜂签名和设计的生物标签。每个蜜蜂品牌的标签都应该反映产生蜂蜜本身的蜂巢的独特性。 概要 每个蜂箱都有自己的特殊蜂蜜。蜂蜜的味道、颜色和纯度总是反映其生产环境。然而，工业化蜂蜜通常是通过将不同种类的蜂蜜混合在一起来掺假的。工业化蜂蜜正威胁着当地专业养蜂人的生计，他们投入大量时间和精力创造纯净的有机蜂蜜，以保持其所有的天然产品。Darbo 想展示养蜂人蜂蜜的质量，它只使用来自奥地利的最好的本地蜂蜜。 战略 Darbo 的定位 (全天然的内部) 被提升到了一个新的水平。它第一次被带到产品的外部 (标签/包装)。这种产品的目标群体和顾客不仅是全国各地的蜂蜜爱好者 (纪念品、礼品和家居设计)，也是旅游业。这些罐子在奥地利酒店成为固定的 “安装”，以精致奢华的早餐自助餐而闻名。 执行 特殊的瓷罐被创造出来，带有暴露的标签和蜜蜂施展魔法的空间。然后养蜂人把罐子直接放进蜂箱里。从现在开始，蜜蜂接管了。每个单独的蜂箱都在蜜罐上做了自己的生物标签。在几天的时间里，创造了几十种特殊产品。
由蜜蜂签名
案例简介：To showcase Darbo's locally-sourced honey, we let Austrian bees create the firstever organic labels for honey jars using their own beeswax. We developed special porcelain jars that were delivered to beekeepers in Austria. The honey jars were placed into the hives, so that the bees could create the organic labels. To strenghten Darbo's position as Austrian market leader in honey, we turned a simple honey jar into a unique design piece. Outcome Darbo was able to strengthen its brand positioning as well as solidify its market leader position in honey. Sales of special Beekeeper Honey not only increased, but this simple idea was able to unify country-wide beekeepers under one organic label. Many of these limited-edition jars will live as design pieces in homes and hotels across the country for a long time to come. CampaignDescription To create the first ever bio-labels signed and designed by bees. Each bee-branded label should reflect the uniqueness of the beehive that created the honey itself. Synopsis Every beehive creates its own special honey. The taste, color and purity of the honey is always a reflection of the environment where it is made. However, industrialized honey is often adulterated by mixing different kinds of honey together. Industrialized honey is threatening the livelihood of specialized local beekeepers that put a lot of time and effort into creating pure, organic honey that keeps all its natural goods. Darbo wanted to showcase the quality of its Beekeeper Honey, which uses only the best, locally-sourced honey from Austria. Strategy Darbo’s positioning (all-natural inside) was elevated to a new level. For the first time it was carried to the outside of the product (label/packaging). The target group and customers for this product were not only honey-lovers across the country (souvenirs, gifts and design pieces for their homes) but also the tourism industry. The jars became fixed ’installations’ in Austrian hotels, known for their exquisite and lavish breakfast buffets. Execution Special porcelain jars were created, with an exposed label and space for the bees to work their magic. The jars were then placed directly into the beehives by the beekeepers. From here on out, the bees took over. Each individual beehive made its own bio-label on the honey jar. Over a period of several days, a few dozen specialty products were created.
Signed by bees
案例简介：为了展示 Darbo 本地来源的蜂蜜，我们让奥地利蜜蜂用自己的蜂蜡为蜜罐制作了最先进的有机标签。我们开发了特殊的瓷罐，送到奥地利的养蜂人手中。蜜罐被放入蜂箱，这样蜜蜂就可以制作有机标签。为了加强 Darbo 作为奥地利蜂蜜市场领导者的地位，我们把一个简单的蜂蜜罐子变成了一个独特的设计作品。 结果 Darbo 能够加强其品牌定位，并巩固其在蜂蜜领域的市场领先地位。特殊养蜂人蜂蜜的销售不仅增加了，而且这个简单的想法能够将全国养蜂人统一在一个有机标签下。这些限量版罐子中的许多将在未来很长一段时间内作为设计作品在全国各地的家庭和酒店中生活。 活动描述 创建第一个由蜜蜂签名和设计的生物标签。每个蜜蜂品牌的标签都应该反映产生蜂蜜本身的蜂巢的独特性。 概要 每个蜂箱都有自己的特殊蜂蜜。蜂蜜的味道、颜色和纯度总是反映其生产环境。然而，工业化蜂蜜通常是通过将不同种类的蜂蜜混合在一起来掺假的。工业化蜂蜜正威胁着当地专业养蜂人的生计，他们投入大量时间和精力创造纯净的有机蜂蜜，以保持其所有的天然产品。Darbo 想展示养蜂人蜂蜜的质量，它只使用来自奥地利的最好的本地蜂蜜。 战略 Darbo 的定位 (全天然的内部) 被提升到了一个新的水平。它第一次被带到产品的外部 (标签/包装)。这种产品的目标群体和顾客不仅是全国各地的蜂蜜爱好者 (纪念品、礼品和家居设计)，也是旅游业。这些罐子在奥地利酒店成为固定的 “安装”，以精致奢华的早餐自助餐而闻名。 执行 特殊的瓷罐被创造出来，带有暴露的标签和蜜蜂施展魔法的空间。然后养蜂人把罐子直接放进蜂箱里。从现在开始，蜜蜂接管了。每个单独的蜂箱都在蜜罐上做了自己的生物标签。在几天的时间里，创造了几十种特殊产品。
Signed by bees
案例简介：To showcase Darbo's locally-sourced honey, we let Austrian bees create the firstever organic labels for honey jars using their own beeswax. We developed special porcelain jars that were delivered to beekeepers in Austria. The honey jars were placed into the hives, so that the bees could create the organic labels. To strenghten Darbo's position as Austrian market leader in honey, we turned a simple honey jar into a unique design piece. Outcome Darbo was able to strengthen its brand positioning as well as solidify its market leader position in honey. Sales of special Beekeeper Honey not only increased, but this simple idea was able to unify country-wide beekeepers under one organic label. Many of these limited-edition jars will live as design pieces in homes and hotels across the country for a long time to come. CampaignDescription To create the first ever bio-labels signed and designed by bees. Each bee-branded label should reflect the uniqueness of the beehive that created the honey itself. Synopsis Every beehive creates its own special honey. The taste, color and purity of the honey is always a reflection of the environment where it is made. However, industrialized honey is often adulterated by mixing different kinds of honey together. Industrialized honey is threatening the livelihood of specialized local beekeepers that put a lot of time and effort into creating pure, organic honey that keeps all its natural goods. Darbo wanted to showcase the quality of its Beekeeper Honey, which uses only the best, locally-sourced honey from Austria. Strategy Darbo’s positioning (all-natural inside) was elevated to a new level. For the first time it was carried to the outside of the product (label/packaging). The target group and customers for this product were not only honey-lovers across the country (souvenirs, gifts and design pieces for their homes) but also the tourism industry. The jars became fixed ’installations’ in Austrian hotels, known for their exquisite and lavish breakfast buffets. Execution Special porcelain jars were created, with an exposed label and space for the bees to work their magic. The jars were then placed directly into the beehives by the beekeepers. From here on out, the bees took over. Each individual beehive made its own bio-label on the honey jar. Over a period of several days, a few dozen specialty products were created.
由蜜蜂签名
暂无简介
Signed by bees
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基本信息
- 广告战役： #A. Darbo AG-影视-b183#
- 广告品牌： A. Darbo AG
- 发布日期： 2000
- 行业领域： 饮食/特产
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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