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It's gonna stick with you
案例简介:
It's gonna stick with you
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It's gonna stick with you
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Foodora, one of the leading food delivery services in Europe, has teamed up once more with creative agency GUT for a multi-platform campaign that proves as irresistible as the offer it’s promoting. Spotlighting Foodora’s latest offer – a unique discount code for every single order – GUT reveals a promotion so good, Foodora customers can’t stop thinking about it. And it’s this idea which forms the premise of the entire campaign. “It’s Gonna Stick With You” introduces Moe, AKA Pro Moe – a charismatic character whose voice, style and soundtrack (a cover of Kylie Minogue's Can't Get You Out of My Head) are impossible to escape. Whether brushing your teeth, stuck in traffic, or in the middle of an important presentation, Moe is there, encouraging your Foodora cravings. He’s the walking promo code you can’t unsee or unhear – a constant reminder that Foodora is always available and ready to deliver whatever you need, whenever you need it. The catchy three-part campaign follows actress Lola Paja as she navigates Moe’s inescapable presence over the course of her day – whether she’s brushing her teeth, stuck in traffic or arriving at a party.
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