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拥抱一棵树
案例简介：“拥抱一棵树，而不是一个人” 鼓励人们走到外面拥抱一棵树。为什么？一项研究表明，拥抱一棵树在大脑中释放出与拥抱一个人相同的 “快乐化学物质” (催产素和多巴胺)。因此，拥抱树木将是一个很好的替代品，直到再次安全地拥抱其他人。Cerveza Patagonia一直倡导户外活动的恢复性感觉，包括通过与国家森林基金会的合作以及他们最近的 “树木保护计划” 活动 (也来自GUT) 为每箱啤酒种植一棵树。“拥抱一棵树” 是该品牌利用自然力量帮助消费者应对的最新方式。该活动在佛罗里达州通过传统，数字和社交媒体进行，还包括与Drizly的合作伙伴关系，佛罗里达人与 # HugATreeNotAPerson分享拥抱树的照片时，将获得免费的Cerveza Patagonia案例的优惠券。美国古特为巴塔哥尼亚制作的综合广告，类别为: 酒精饮料。
拥抱一棵树
案例简介：“Hug a Tree, Not a Person” encourages people to go outside and hug a tree. Why? A study suggests that hugging a tree releases the same “happy chemicals" in the brain (oxytocin and dopamine) as hugging a person. So hugging trees will be a great substitute until it’s safe to hug other people again. Cerveza Patagonia has always championed the restorative feeling of being outdoors, including planting a tree for every case of beer sold through a partnership with the National Forest Foundation and their recent “Tree Protection Program” campaign (also from GUT). “Hug a Tree" is the latest way the brand is harnessing the power of nature to help consumers cope. The campaign is running in Florida across traditional, digital and social media and also includes a partnership with Drizly where Floridians will get a coupon for a free case of Cerveza Patagonia when they share tree hugging photos with #HugATreeNotAPerson. Integrated advertisement created by GUT, United States for Patagonia, within the category: Alcoholic Drinks.
Hug a Tree
案例简介：“拥抱一棵树，而不是一个人” 鼓励人们走到外面拥抱一棵树。为什么？一项研究表明，拥抱一棵树在大脑中释放出与拥抱一个人相同的 “快乐化学物质” (催产素和多巴胺)。因此，拥抱树木将是一个很好的替代品，直到再次安全地拥抱其他人。Cerveza Patagonia一直倡导户外活动的恢复性感觉，包括通过与国家森林基金会的合作以及他们最近的 “树木保护计划” 活动 (也来自GUT) 为每箱啤酒种植一棵树。“拥抱一棵树” 是该品牌利用自然力量帮助消费者应对的最新方式。该活动在佛罗里达州通过传统，数字和社交媒体进行，还包括与Drizly的合作伙伴关系，佛罗里达人与 # HugATreeNotAPerson分享拥抱树的照片时，将获得免费的Cerveza Patagonia案例的优惠券。美国古特为巴塔哥尼亚制作的综合广告，类别为: 酒精饮料。
Hug a Tree
案例简介：“Hug a Tree, Not a Person” encourages people to go outside and hug a tree. Why? A study suggests that hugging a tree releases the same “happy chemicals" in the brain (oxytocin and dopamine) as hugging a person. So hugging trees will be a great substitute until it’s safe to hug other people again. Cerveza Patagonia has always championed the restorative feeling of being outdoors, including planting a tree for every case of beer sold through a partnership with the National Forest Foundation and their recent “Tree Protection Program” campaign (also from GUT). “Hug a Tree" is the latest way the brand is harnessing the power of nature to help consumers cope. The campaign is running in Florida across traditional, digital and social media and also includes a partnership with Drizly where Floridians will get a coupon for a free case of Cerveza Patagonia when they share tree hugging photos with #HugATreeNotAPerson. Integrated advertisement created by GUT, United States for Patagonia, within the category: Alcoholic Drinks.
拥抱一棵树
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Hug a Tree
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