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帮助字体
案例简介：为了帮助哥伦比亚 10,000 多名地雷受害者，Semana 和 Caracol T。 v 是该国最有影响力的两家媒体公司，他们联手发起了一场由机构 s í stole 发起的运动。 多年来，两家公司都利用文字的力量通过杂志和广播电视向哥伦比亚人提供信息，因此该机构的目标是仅仅利用文字的力量。这就是他们如何设计一种名为 “帮助字体” 的字体的想法，这种字体是通过使用其他字母的部分来构建的，并描绘假肢。人们可以从 5000 哥伦比亚比索 (约 2.00 美元) 开始下载字体，并筹集资金帮助所有受害者，其中大部分是生活在农村地区的人, 远离主要城市，支付医疗费用的预算有限。 这场运动以 “如果我们学会阅读，我们可以教如何帮助” 为口号，这些景点按字母顺序讲述了一名受害者的故事。印刷广告也出现在支持这项运动的杂志上。 这是竞选的重点
帮助字体
案例简介：In the quest of helping more than ten thousand victims that landmines have left in Colombia, Semana and Caracol T.v, two of the most influential media companies in the country, joined forces to create a campaign developed by the agency Sístole. For years, both companies have used the power of words to inform Colombians through magazines and broadcast television, hence the agency’s aim to use the power of letters alone. That’s how they came up with the idea of designing a typography called The Help Font, which was build by using parts of other letters and depicts prosthetic limbs. People can download the font starting at 5000 Colombian pesos (around 2.00 USD) and raise money to help all the victims, most of whom are people who live in rural areas, far from main cities and with limited budget to pay medical expenses. The campaign aired under the tagline “If we learn how to read, we can teach how to aid”, and the spots tell the story of one of the victims in alphabetical order. Print ads also appeared in the magazines that supported the campaign. This is the campaign’s spot
The Help Font
案例简介：为了帮助哥伦比亚 10,000 多名地雷受害者，Semana 和 Caracol T。 v 是该国最有影响力的两家媒体公司，他们联手发起了一场由机构 s í stole 发起的运动。 多年来，两家公司都利用文字的力量通过杂志和广播电视向哥伦比亚人提供信息，因此该机构的目标是仅仅利用文字的力量。这就是他们如何设计一种名为 “帮助字体” 的字体的想法，这种字体是通过使用其他字母的部分来构建的，并描绘假肢。人们可以从 5000 哥伦比亚比索 (约 2.00 美元) 开始下载字体，并筹集资金帮助所有受害者，其中大部分是生活在农村地区的人, 远离主要城市，支付医疗费用的预算有限。 这场运动以 “如果我们学会阅读，我们可以教如何帮助” 为口号，这些景点按字母顺序讲述了一名受害者的故事。印刷广告也出现在支持这项运动的杂志上。 这是竞选的重点
The Help Font
案例简介：In the quest of helping more than ten thousand victims that landmines have left in Colombia, Semana and Caracol T.v, two of the most influential media companies in the country, joined forces to create a campaign developed by the agency Sístole. For years, both companies have used the power of words to inform Colombians through magazines and broadcast television, hence the agency’s aim to use the power of letters alone. That’s how they came up with the idea of designing a typography called The Help Font, which was build by using parts of other letters and depicts prosthetic limbs. People can download the font starting at 5000 Colombian pesos (around 2.00 USD) and raise money to help all the victims, most of whom are people who live in rural areas, far from main cities and with limited budget to pay medical expenses. The campaign aired under the tagline “If we learn how to read, we can teach how to aid”, and the spots tell the story of one of the victims in alphabetical order. Print ads also appeared in the magazines that supported the campaign. This is the campaign’s spot
帮助字体
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The Help Font
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基本信息
- 广告战役： #The Help Font#
- 广告品牌： Semana / Caracol
- 发布日期： 2016-11-01
- 行业领域： 电视传媒 , 商务服务 , 影音娱乐
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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