营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    公共语义: 帮助字体

    案例简介:

    公共语义: 帮助字体

    案例简介:

    Publicaciones Semana: Help Font

    案例简介:

    Publicaciones Semana: Help Font

    案例简介:

    公共语义: 帮助字体

    暂无简介

    Publicaciones Semana: Help Font

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}

    案例详情

    Colombia has been at war for almost 50 years, but since 1990 the use of landmines increased radically. The cost of building an explosive like this is just 5 dollars, while recovering a victim, including prosthetics and therapies, costs an average of 150 USD. Until 2016 there were11,460 victims reported and almost 52 million square meters of territory are sown with them, making Colombia the second most affected country in the world, just behind Afghanistan. Despite this problem began more than 20 years ago, neither the media nor the government, has given it the importance it deserves, making Colombians unaware of this terrible fact while the number of innocent victims was still growing. Not even a signed peace treaty seems to end this problem.As the most read news magazine in Colombia, our objective was to demonstrate Semana’s power to create changes within society through its content. Physical evidence sent. Semana Magazine, issue #1802 (pages 55-56).“LANDMINES, THE HIDDEN ENEMYLandmines don’t choose their victim, they’re hidden and explode when you least expect it. The traces of pain and misery they leave are still there. This report analyzes a scourge that, regrettably, will continue to cause damage. SEMANA joins the campaign Letras de Apoyo to help the victims. Colombia is the second country in the world worst affected by landmines after Afghanistan. The figures are frightening: 11,460 victims have been affected, between police officers, military, guerrillas, paramilitaries, civilians and even children. This tragedy doesn’t distinguish between factions when spreading suffering. Landmines are not meant to kill, but to hurt enough as to end any type of life project. To manufacture one landmine costs 14,000 COP at most (around 5 USD), but to rehabilitate an injured person it can cost around 200 million COP (around 700,000 USD). And even though there are plenty of campaigns now which aim to generating conscience of this drama, very few offer economic support to the victims. Publicaciones Semana, which has used the power of words for more than 30 years to inform the Colombian people, has decided to help those affected with the campaign Letras de Apoyo (Help Font), a typeface capable of rewriting lives.For the country to know all about this problem, SEMANA presents this special report and a multimedia version at semana.com, with more than 50 different types of content and topics. For the first time ever, victims of landmines can feel they are being heard and, most importantly, every Colombian will be able to support them with the Help Font campaign”.

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入