本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
一种用来提醒我们哥伦比亚每一个地雷受害者的字体。
案例简介：自 1990 以来，哥伦比亚一直忍受着一个沉默但致命的问题: 地雷。截至 2016年底，该国已报告有 11,460 多名受害者，其领土面积近 5200万，埋设地雷，使哥伦比亚成为世界上第二大受地雷影响的国家, 就在阿富汗后面。尽管这个问题已经存在了近 20 年，但媒体、政府和公众几乎看不到它，因为其他更有吸引力的新闻占据了头条。我们知道让地雷问题变得可见的唯一方法是把它放在标题和封面上，这就是为什么我们创建了帮助字体, 无论我们用它写的单词，它们的意思都是一样的: 不再有地雷。为了设计这种字体，我们 “肢解” 了字母，并通过使用其他字母的部分来代表假肢来恢复它们的功能。结果是一个漂亮的新字体，成为哥伦比亚所有地雷受害者的象征。
一种用来提醒我们哥伦比亚每一个地雷受害者的字体。
案例简介：Since 1990, Colombia has endured a silent but deadly problem: landmines. By the end of 2016, the country had over 11,460 reported victims and almost 52 million square meters of its territory where mined, making Colombia the second most affected country in the world by landmines, just behind Afghanistan. Although this problem has been around for almost 20 years, it has remained almost invisible to the media, the government and the public’s eyes, as other more appealing news took the headlines. We knew the only way to make the landmine problem visible was to put it on the headlines and front covers, that’s why we created THE HELP FONT, a typeface that no matter the words we write with it, their meaning will always be the same: No more landmines. To design that typography, we “mutilated” letters and gave them back their functionality by using parts of others to represent prosthetic limbs. The outcome was a beautiful new typeface, which became a symbol of all landmine victims in Colombia.
A typeface created to remind us every landmine victim in Colombia.
案例简介：自 1990 以来，哥伦比亚一直忍受着一个沉默但致命的问题: 地雷。截至 2016年底，该国已报告有 11,460 多名受害者，其领土面积近 5200万，埋设地雷，使哥伦比亚成为世界上第二大受地雷影响的国家, 就在阿富汗后面。尽管这个问题已经存在了近 20 年，但媒体、政府和公众几乎看不到它，因为其他更有吸引力的新闻占据了头条。我们知道让地雷问题变得可见的唯一方法是把它放在标题和封面上，这就是为什么我们创建了帮助字体, 无论我们用它写的单词，它们的意思都是一样的: 不再有地雷。为了设计这种字体，我们 “肢解” 了字母，并通过使用其他字母的部分来代表假肢来恢复它们的功能。结果是一个漂亮的新字体，成为哥伦比亚所有地雷受害者的象征。
A typeface created to remind us every landmine victim in Colombia.
案例简介：Since 1990, Colombia has endured a silent but deadly problem: landmines. By the end of 2016, the country had over 11,460 reported victims and almost 52 million square meters of its territory where mined, making Colombia the second most affected country in the world by landmines, just behind Afghanistan. Although this problem has been around for almost 20 years, it has remained almost invisible to the media, the government and the public’s eyes, as other more appealing news took the headlines. We knew the only way to make the landmine problem visible was to put it on the headlines and front covers, that’s why we created THE HELP FONT, a typeface that no matter the words we write with it, their meaning will always be the same: No more landmines. To design that typography, we “mutilated” letters and gave them back their functionality by using parts of others to represent prosthetic limbs. The outcome was a beautiful new typeface, which became a symbol of all landmine victims in Colombia.
一种用来提醒我们哥伦比亚每一个地雷受害者的字体。
暂无简介
A typeface created to remind us every landmine victim in Colombia.
暂无简介
基本信息
- 广告战役： #The Help Font#
- 广告品牌： Semana / Caracol
- 发布日期： 2016-11-01
- 行业领域： 杂志 , 商务服务 , 印刷出版 , 报纸
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
