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枪疯狂
案例简介：条目摘要 所有的镜头都是通过公共来源获得的，所有的事件都发生在美国。 简要解释 这场运动反映了一部真正的电影。为了激发动作电影爱好者，我们在放映前 6 周推出了一个网站，里面有预告片。与此同时，电影海报被放置在纽约市交通繁忙的地区 -- 例如时代广场地铁站台 -- 也推动了网站的交通。然后我们邀请自称动作片爱好者参加放映。放映在纽约电影院村举行，这是一家以放映挑衅性独立电影而闻名的剧院。剧院里摆满了电影海报，帐篷被改成了 “枪支疯狂”。当电影上映时，观众震惊地看到了枪支暴力的真实镜头。隐藏的摄像机拍摄了震惊的反应，放映后的采访揭示了这部电影对观众的影响。这段视频是在强力枪疯狂 PSA (GunCrazyPSA.com) 中拍摄的。
枪疯狂
案例简介：Entry Summary All of the footage was obtained through public sources and all incidents occurred in the US. Brief Explanation The campaign mirrored a true movie launch. To excite action movie lovers we launched a website housing the trailer 6 weeks prior to the screening. Simultaneously, movie posters were placed in high traffic areas throughout New York City – e.g. Times Square subway platforms – also driving traffic to the website. We then invited self-professed action movie lovers to the screening. The screening was held at Cinema Village in NYC, a theater known for showing provocative independent films. The theater was dressed with movie posters, and the marquee was changed to read “Gun Crazy.” When the film rolled, the audience was shocked to see real footage of gun violence. Hidden cameras filmed the stunned reactions and post-screening interviews revealed the impact the film had on viewers. The footage was captured in the powerful Gun Crazy PSA (GunCrazyPSA.com).
Gun Crazy
案例简介：条目摘要 所有的镜头都是通过公共来源获得的，所有的事件都发生在美国。 简要解释 这场运动反映了一部真正的电影。为了激发动作电影爱好者，我们在放映前 6 周推出了一个网站，里面有预告片。与此同时，电影海报被放置在纽约市交通繁忙的地区 -- 例如时代广场地铁站台 -- 也推动了网站的交通。然后我们邀请自称动作片爱好者参加放映。放映在纽约电影院村举行，这是一家以放映挑衅性独立电影而闻名的剧院。剧院里摆满了电影海报，帐篷被改成了 “枪支疯狂”。当电影上映时，观众震惊地看到了枪支暴力的真实镜头。隐藏的摄像机拍摄了震惊的反应，放映后的采访揭示了这部电影对观众的影响。这段视频是在强力枪疯狂 PSA (GunCrazyPSA.com) 中拍摄的。
Gun Crazy
案例简介：Entry Summary All of the footage was obtained through public sources and all incidents occurred in the US. Brief Explanation The campaign mirrored a true movie launch. To excite action movie lovers we launched a website housing the trailer 6 weeks prior to the screening. Simultaneously, movie posters were placed in high traffic areas throughout New York City – e.g. Times Square subway platforms – also driving traffic to the website. We then invited self-professed action movie lovers to the screening. The screening was held at Cinema Village in NYC, a theater known for showing provocative independent films. The theater was dressed with movie posters, and the marquee was changed to read “Gun Crazy.” When the film rolled, the audience was shocked to see real footage of gun violence. Hidden cameras filmed the stunned reactions and post-screening interviews revealed the impact the film had on viewers. The footage was captured in the powerful Gun Crazy PSA (GunCrazyPSA.com).
枪疯狂
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Gun Crazy
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基本信息
- 广告战役： #States United To Prevent Gun Violence-户外-c562#
- 广告品牌： States United to Prevent Gun Violence
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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