本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
卸下 401K
案例简介：描述活动/条目: 美国人对自己国家的枪支暴力问题感到无能为力。他们的政治家辜负了他们，枪支公司更是助长了枪支游说者，阻止常识枪支法律的通过。 我们知道我们必须追求枪支资金来改变任何事情，我们发现它在最不可能的地方之一。 5100万美国人的 401 退休计划投资于枪支公司，他们甚至不知道。 与过去的公众舆论运动不同，这场运动实际上提供了一个解决方案 -- 如果你不想把退休基金投入枪支，这是一种剥离的方式。 Unloadyour401k.com 允许 401 退休计划的所有者发现他们是否在投资枪支，并将他们的钱拿出来。 与枪支游说团的大规模公关努力不同，你的 401k 是由 20 多个激进组织推动的草根倡议。 活动成功: 5100万的美国人现在有了为自己采取行动的工具，并开始卸下他们的 401 退休基金 -- 恢复了人们在政治家让他们失望时有能力改变事情的希望。 《赫芬顿邮报》、 CNBC 、彭博、 Fast Company 、《华尔街日报》、美国有线电视新闻网和 200 + 其他媒体的报道。 在一周内，超过 10,000 的人已经迈出了撤资的第一步。 启动和执行: 我们没有乞求政治家改变枪支法律，而是决定直接购买日常美国人 401 退休计划中的枪支资金。 为了透视这一令人惊讶的发现，我们将受枪支暴力影响的真实人群的亲属聚集在一起，揭示了他们在枪支上投资的事实，这些枪支导致了他们的悲剧。从在哥伦拜恩枪击事件中失去儿子的汤姆 · 马瑟到卡洛斯 · 索托,她的姐姐在桑迪胡克小学保护学生时被杀。 这发生在 4月哥伦拜恩 15 周年纪念日，就在一年一度的全国步枪协会枪支游说会议之前，目的是平衡辩论。 如果没有任何媒体的支持，100% 依靠基层组织的支持，这将是一个缓慢的燃烧，但在创造变革的努力中，一个新的战线已经打开。
卸下 401K
案例简介：Describe The Campaign/Entry: Americans feel powerless against the gun violence problem in their own country. Their politicians have failed them and gun companies have been fueling gun lobbyists even more, halting common sense gun laws from being passed. We knew we had to go after the gun money for anything to change, and we found it in one of the most unlikely places. 51 million Americans’ 401k retirement plans are invested in gun companies, and they don’t even know it. Unlike public opinion campaigns in the past this campaign actually offers a solution - a way to divest if you don’t want to have your retirement funds in guns. Unloadyour401k.com allows owners of a 401k retirement plan to find out if they are investing in guns and to take their money out. Unlike the massive PR efforts from the gun lobby Unload Your 401k is a grassroots initiative fueled by more than 20 activist organizations. Campaign Success: 51 million Americans now have the tools to take action for themselves and begin unloading their 401k retirement funds - restoring hope that people do have the power to change things when their politicians fail them. Coverage in Huffington Post, CNBC, Bloomberg, Fast Company, The Wall Street Journal, CNN, and 200+ other outlets. In one week, over 10,000 have taken the first steps towards divestment. Launched & Execution: Instead of begging politicians to change gun laws, we decided to go straight for the gun money found in the 401k retirement plans of everyday Americans. To bring this surprising discovery into perspective we brought together relatives of real people affected by gun violence to reveal the fact that they had money invested in the guns that caused their tragedies….From Tom Mauser, who lost his son in the Columbine mass shooting, to Carlos Soto, who’s sister was killed shielding her students at Sandy Hook Elementary. This happened on the 15th anniversary of Columbine in April just before the yearly NRA gun lobby conference in an effort to balance the debate. Without any media support and relying 100% on the groundswell from grassroots organizations, this will be a slow burn, but a new front opened in the effort to create change.
UNLOAD YOUR 401K
案例简介：描述活动/条目: 美国人对自己国家的枪支暴力问题感到无能为力。他们的政治家辜负了他们，枪支公司更是助长了枪支游说者，阻止常识枪支法律的通过。 我们知道我们必须追求枪支资金来改变任何事情，我们发现它在最不可能的地方之一。 5100万美国人的 401 退休计划投资于枪支公司，他们甚至不知道。 与过去的公众舆论运动不同，这场运动实际上提供了一个解决方案 -- 如果你不想把退休基金投入枪支，这是一种剥离的方式。 Unloadyour401k.com 允许 401 退休计划的所有者发现他们是否在投资枪支，并将他们的钱拿出来。 与枪支游说团的大规模公关努力不同，你的 401k 是由 20 多个激进组织推动的草根倡议。 活动成功: 5100万的美国人现在有了为自己采取行动的工具，并开始卸下他们的 401 退休基金 -- 恢复了人们在政治家让他们失望时有能力改变事情的希望。 《赫芬顿邮报》、 CNBC 、彭博、 Fast Company 、《华尔街日报》、美国有线电视新闻网和 200 + 其他媒体的报道。 在一周内，超过 10,000 的人已经迈出了撤资的第一步。 启动和执行: 我们没有乞求政治家改变枪支法律，而是决定直接购买日常美国人 401 退休计划中的枪支资金。 为了透视这一令人惊讶的发现，我们将受枪支暴力影响的真实人群的亲属聚集在一起，揭示了他们在枪支上投资的事实，这些枪支导致了他们的悲剧。从在哥伦拜恩枪击事件中失去儿子的汤姆 · 马瑟到卡洛斯 · 索托,她的姐姐在桑迪胡克小学保护学生时被杀。 这发生在 4月哥伦拜恩 15 周年纪念日，就在一年一度的全国步枪协会枪支游说会议之前，目的是平衡辩论。 如果没有任何媒体的支持，100% 依靠基层组织的支持，这将是一个缓慢的燃烧，但在创造变革的努力中，一个新的战线已经打开。
UNLOAD YOUR 401K
案例简介：Describe The Campaign/Entry: Americans feel powerless against the gun violence problem in their own country. Their politicians have failed them and gun companies have been fueling gun lobbyists even more, halting common sense gun laws from being passed. We knew we had to go after the gun money for anything to change, and we found it in one of the most unlikely places. 51 million Americans’ 401k retirement plans are invested in gun companies, and they don’t even know it. Unlike public opinion campaigns in the past this campaign actually offers a solution - a way to divest if you don’t want to have your retirement funds in guns. Unloadyour401k.com allows owners of a 401k retirement plan to find out if they are investing in guns and to take their money out. Unlike the massive PR efforts from the gun lobby Unload Your 401k is a grassroots initiative fueled by more than 20 activist organizations. Campaign Success: 51 million Americans now have the tools to take action for themselves and begin unloading their 401k retirement funds - restoring hope that people do have the power to change things when their politicians fail them. Coverage in Huffington Post, CNBC, Bloomberg, Fast Company, The Wall Street Journal, CNN, and 200+ other outlets. In one week, over 10,000 have taken the first steps towards divestment. Launched & Execution: Instead of begging politicians to change gun laws, we decided to go straight for the gun money found in the 401k retirement plans of everyday Americans. To bring this surprising discovery into perspective we brought together relatives of real people affected by gun violence to reveal the fact that they had money invested in the guns that caused their tragedies….From Tom Mauser, who lost his son in the Columbine mass shooting, to Carlos Soto, who’s sister was killed shielding her students at Sandy Hook Elementary. This happened on the 15th anniversary of Columbine in April just before the yearly NRA gun lobby conference in an effort to balance the debate. Without any media support and relying 100% on the groundswell from grassroots organizations, this will be a slow burn, but a new front opened in the effort to create change.
卸下 401K
暂无简介
UNLOAD YOUR 401K
暂无简介
基本信息
- 广告品牌： States United to Prevent Gun Violence
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
