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葡萄酒泄漏
案例简介：EntrySummary 尽管有著名的广告，但贝纳通的《联合色彩》并不是在卖衣服。他们需要以与新一代相关的方式谈论产品。因此，我们创建了一个全球活动，将他们定位为为人类制造服装的品牌。我们没有转向时尚的光泽和魅力世界，而是转向我们都经历过的世俗、普通和诚实的人类时刻，但没有其他时尚品牌会展示出来。
葡萄酒泄漏
案例简介：EntrySummary For all its famous ads, United Colors of Benetton wasn't selling clothes. They needed to talk about products in a way that was relevant to a new generation. So, we created a global campaign that positioned them as the brand that makes Clothes For Humans. Rather than turn to the glossy and glamorized world of fashion, we looked to the mundane, ordinary and honest human moments we’ve all experienced, but no other fashion brand would show.
Wine Spill
案例简介：EntrySummary 尽管有著名的广告，但贝纳通的《联合色彩》并不是在卖衣服。他们需要以与新一代相关的方式谈论产品。因此，我们创建了一个全球活动，将他们定位为为人类制造服装的品牌。我们没有转向时尚的光泽和魅力世界，而是转向我们都经历过的世俗、普通和诚实的人类时刻，但没有其他时尚品牌会展示出来。
Wine Spill
案例简介：EntrySummary For all its famous ads, United Colors of Benetton wasn't selling clothes. They needed to talk about products in a way that was relevant to a new generation. So, we created a global campaign that positioned them as the brand that makes Clothes For Humans. Rather than turn to the glossy and glamorized world of fashion, we looked to the mundane, ordinary and honest human moments we’ve all experienced, but no other fashion brand would show.
葡萄酒泄漏
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Wine Spill
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涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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