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城市的面孔
案例简介：为了推广贝纳通联合色彩的新系列，这是受当今现代城市多样性的启发，我们开始证明多样性是多么美丽。这就是为什么贝纳通的新面孔不存在。它们是当今一些主要城市中每个种族的统计准确的数据可视化。使用自定义算法和跨越六个城市的照片拍摄，我们将每个城市的种族数据变成了以前从未见过的面孔。这些面孔出现在每个城市的面孔上，在印刷、户外、在线和商店中都是贝纳通的面孔。
城市的面孔
案例简介：To promote the new line of United Colors of Benetton, which was inspired by the diversity of today’s modern cities, we set out to prove just how beautiful diversity is. Which is why the new faces for Benetton do not exist. They are statistically accurate data visualizations of every ethnicity living in some of today’s key cities. Using a custom algorithm, and a photo shoot spanning six cities, we turned the ethnic data of each city into a face that has never been seen before. The faces appeared as the face of each city, and as the face of Benetton in print, OOH, online and in store.
Faces of the City
案例简介：为了推广贝纳通联合色彩的新系列，这是受当今现代城市多样性的启发，我们开始证明多样性是多么美丽。这就是为什么贝纳通的新面孔不存在。它们是当今一些主要城市中每个种族的统计准确的数据可视化。使用自定义算法和跨越六个城市的照片拍摄，我们将每个城市的种族数据变成了以前从未见过的面孔。这些面孔出现在每个城市的面孔上，在印刷、户外、在线和商店中都是贝纳通的面孔。
Faces of the City
案例简介：To promote the new line of United Colors of Benetton, which was inspired by the diversity of today’s modern cities, we set out to prove just how beautiful diversity is. Which is why the new faces for Benetton do not exist. They are statistically accurate data visualizations of every ethnicity living in some of today’s key cities. Using a custom algorithm, and a photo shoot spanning six cities, we turned the ethnic data of each city into a face that has never been seen before. The faces appeared as the face of each city, and as the face of Benetton in print, OOH, online and in store.
城市的面孔
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Faces of the City
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