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理发
案例简介：EntrySummary 尽管有著名的广告，但贝纳通的《联合色彩》并不是在卖衣服。他们需要以与新一代相关的方式谈论产品。因此，我们创建了一个全球活动，将他们定位为为人类制造服装的品牌。我们没有转向时尚的光泽和魅力世界，而是转向我们都经历过的世俗、普通和诚实的人类时刻，但没有其他时尚品牌会展示出来。
理发
案例简介：EntrySummary For all its famous ads, United Colors of Benetton wasn't selling clothes. They needed to talk about products in a way that was relevant to a new generation. So, we created a global campaign that positioned them as the brand that makes Clothes For Humans. Rather than turn to the glossy and glamorized world of fashion, we looked to the mundane, ordinary and honest human moments we’ve all experienced, but no other fashion brand would show.
Haircut
案例简介：EntrySummary 尽管有著名的广告，但贝纳通的《联合色彩》并不是在卖衣服。他们需要以与新一代相关的方式谈论产品。因此，我们创建了一个全球活动，将他们定位为为人类制造服装的品牌。我们没有转向时尚的光泽和魅力世界，而是转向我们都经历过的世俗、普通和诚实的人类时刻，但没有其他时尚品牌会展示出来。
Haircut
案例简介：EntrySummary For all its famous ads, United Colors of Benetton wasn't selling clothes. They needed to talk about products in a way that was relevant to a new generation. So, we created a global campaign that positioned them as the brand that makes Clothes For Humans. Rather than turn to the glossy and glamorized world of fashion, we looked to the mundane, ordinary and honest human moments we’ve all experienced, but no other fashion brand would show.
理发
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Haircut
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