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伦敦交响乐团2018/19: 西蒙·拉特爵士指挥的新景观
案例简介：入口摘要 在西蒙·拉特尔爵士 (Simon Rattle) 的指导下，LSO的第二季以 “土地音乐” 为主题，该主题以风景为灵感的作品为特色。我们选择想象新的音乐，而不是代表古典音乐一个世纪的陈词滥调的 “起伏的山丘”。这项运动的基础是去年推出的新的视觉身份，它每年与不同的艺术家合作重新解释运动捕捉数据，以新的和意想不到的方式传达LSO表演的情感和体验。以360 ° 捕获的运动数据被转换为抽象的陆地形式。他们的队形由指挥棒的指挥棒引导，& 地形对乐团演奏细节做出反应。这些电影和随后的剧照构成了新季节活动的基础，并结合了富有表现力的字体，以印刷形式以及伦敦和巴比肯周围的在线展示活动。
伦敦交响乐团2018/19: 西蒙·拉特爵士指挥的新景观
案例简介：EntrySummary The LSO’s second season under the direction of Sir Simon Rattle is embodied by the theme ‘Music of the Land’ – featuring pieces inspired by landscapes. Rather than the clichéd ‘rolling hills’ that have represented classical music for a century, we chose to imagine new ones. Fundamental to the campaign is the new visual identity launched last year, which reinterprets motion capture data in collaboration with a different artist every year, communicating the emotion and experience of an LSO performance in new and unexpected ways. Motion data captured in 360° was transformed into abstract land forms. Their formation is guided by the conductor’s baton, & the terrain reacts to the details of the orchestra’s performance. The films & subsequent stills form the basis of the new seasons campaign, combined with expressive typography to showcase events online, in print & around London & the Barbican.
London Symphony Orchestra 2018/19: New Landscapes conducted by Sir Simon Rattle
案例简介：入口摘要 在西蒙·拉特尔爵士 (Simon Rattle) 的指导下，LSO的第二季以 “土地音乐” 为主题，该主题以风景为灵感的作品为特色。我们选择想象新的音乐，而不是代表古典音乐一个世纪的陈词滥调的 “起伏的山丘”。这项运动的基础是去年推出的新的视觉身份，它每年与不同的艺术家合作重新解释运动捕捉数据，以新的和意想不到的方式传达LSO表演的情感和体验。以360 ° 捕获的运动数据被转换为抽象的陆地形式。他们的队形由指挥棒的指挥棒引导，& 地形对乐团演奏细节做出反应。这些电影和随后的剧照构成了新季节活动的基础，并结合了富有表现力的字体，以印刷形式以及伦敦和巴比肯周围的在线展示活动。
London Symphony Orchestra 2018/19: New Landscapes conducted by Sir Simon Rattle
案例简介：EntrySummary The LSO’s second season under the direction of Sir Simon Rattle is embodied by the theme ‘Music of the Land’ – featuring pieces inspired by landscapes. Rather than the clichéd ‘rolling hills’ that have represented classical music for a century, we chose to imagine new ones. Fundamental to the campaign is the new visual identity launched last year, which reinterprets motion capture data in collaboration with a different artist every year, communicating the emotion and experience of an LSO performance in new and unexpected ways. Motion data captured in 360° was transformed into abstract land forms. Their formation is guided by the conductor’s baton, & the terrain reacts to the details of the orchestra’s performance. The films & subsequent stills form the basis of the new seasons campaign, combined with expressive typography to showcase events online, in print & around London & the Barbican.
伦敦交响乐团2018/19: 西蒙·拉特爵士指挥的新景观
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London Symphony Orchestra 2018/19: New Landscapes conducted by Sir Simon Rattle
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基本信息
- 广告战役： #London Symphony Orchestra-设计与品牌-2cd11#
- 广告品牌： London Symphony Orchestra
- 发布日期： 2000
- 行业领域： 互联网服务 , 文娱/内容
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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