LSO 19/20 New Season Campaign - "Roots & Origins"|海报/平面,活动|广告营销案例【ADGuider广告指南】

LSO 19/20新赛季活动-“根与起源”

案例简介：背景我们受委托为伦敦交响乐团 (LSO) 的2019/20季发起了一场运动-在西蒙·拉特尔爵士的指导下，第三场运动。本季的主题 “根源与起源”-是对古典音乐起源的探索。运动的基础是LSO的新身份-身份的核心是导体的运动，由360 ° 运动数据捕获。各种数字艺术家将这些数据带入生活，为每个新季节创建独特的动画-电影和随后的剧照构成了每个新季节活动的基础。描述创意 (投票40%) 为了反映今年的主题 “根源与起源”，我们从自然界如何绽放中汲取了灵感，但经过简单的转折，我们发展了创意。“反向开花”。描述执行 (投票40%) 本季的电影是对盛开场景的诠释，该场景可以追溯到种子-跟随指挥的精确运动 (运动数据)，瞬间回荡着音乐，即振动的叶子反映了小提琴的颤音。海报系列源自电影中的五张剧照，从《盛开》序列一直到《种子》的最终序列开始-剧照创建了一系列海报，捕捉了 “反向开花” 的概念。排版被集成到图像中，导体的运动在通过字母形式的运动中得到呼应。海报在伦敦的巴比肯 (LSO是常驻乐团) 和地铁站展出。列出结果 (投票20%) 新赛季仅在2019年1月推出，但是，最初的门票销售非常积极。

LSO 19/20新赛季活动-“根与起源”

案例简介：Background We were commissioned to create a campaign for the London Symphony Orchestra’s (LSO) 2019/20 season – the third under the direction of Sir Simon Rattle. The season’s theme ‘Roots & Origins’ – is an exploration of the origins of classical music. Fundamental to the campaign is the new identity for LSO – at the heart of the identity is the movement of the conductor, captured by 360° motion data. This data is brought to life by various digital artists to create a unique animation for each new season – the film & subsequent stills form the basis of each new season’s campaign. Describe the creative idea (40% of vote) To reflect this year’s theme, ‘Roots & Origins’, we took inspiration from how the natural world blooms but with a simple twist, we developed the creative idea; ‘reverse bloom’. Describe the execution (40% of vote) The season’s film is an interpretation of a full bloom scene which traces its way back to the seed – following the precise movement of the conductor (the motion data), with moments echoing the music, ie, vibrating leaves reflect the violins vibrato. The poster series is derived from five stills taken from the film, starting with the full bloom sequence all the way through to final sequence of the seed – the stills create a series of posters that capture the ‘reverse bloom’ concept. Typography is integrated into the images, and the motion of the conductor is echoed in the movement that strikes through the letterforms. The posters are featured at The Barbican, London, (where LSO is the resident orchestra) and tube stations. List the results (20% of vote) The new season only launched in January 2019, however, initial ticket sales have been very positive.