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阿富汗卫生部: 麦肯印度的免疫魅力
案例简介：
阿富汗卫生部: 麦肯印度的免疫魅力
案例简介：
Afghanistan Ministry of Health: The Immunity Charm by McCann India
案例简介：
Afghanistan Ministry of Health: The Immunity Charm by McCann India
案例简介：
阿富汗卫生部: 麦肯印度的免疫魅力
暂无简介
Afghanistan Ministry of Health: The Immunity Charm by McCann India
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基本信息
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创作者
广告公司：
McCann India
案例详情
CreditsThe "Immunity Charm" campaign was created for the Ministry of Public Health, Islamic Republic of Afghanistan, by McCann Health's New Dehli office. The campaign used a local tradition of a charm bracelet to add special beads to signal to physicians what immunizations a child has received. This encouarged mothers who were wary of vaccinations, as women were comparing the bracelets on their babies and wanting to collect the different colors.
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