案例简介：活动描述 为了消除这些传统偏见，我们转向了另一个阿富汗传统。一个绑在婴儿身上以抵御邪恶力量的手镯，现在也保护他们免受疾病的侵害。 执行 免疫魅力包括彩色珠子，每个珠子都是特定疫苗的代码。在每一种疫苗上，医生都会在手镯上添加相应的珠子。 概要 偏远地区、文盲和对疫苗的传统偏见意味着阿富汗的疫苗完成率只有 50%。医生面临着缺乏免疫史，因为父母没有接种卡。我们需要阿富汗人民理解免疫接种的重要性，并帮助他们完成儿童的免疫接种。 相关性 免疫魅力是儿童的免疫史，由儿童佩戴。它在婴儿医生和父母之间建立了直接关系。借用阿富汗的传统，我们修改了通常出现在婴儿手腕上的邪恶的眼睛魅力，作为我们在阿富汗各社区传播免疫信息的媒介。魅力不仅仅是为了保存疫苗记录，还提醒父母跟进孩子的免疫接种。 战略 强烈的传统偏见和广泛的文盲是主要障碍。豁免魅力兼顾两者，因为它植根于传统，不需要父母阅读或写作。 结果 免疫魅力帮助医生在阿富汗创造了保持免疫史的真正热情。看到试点项目的成功，政府也将把它推广到其他省份。

案例简介：CampaignDescription To counter these traditional biases, we turned to another Afghan tradition. A bracelet that is tied on infants to ward off evil forces, now also protects them from diseases. Execution The immunity charm comprises colored beads, with each bead being code for a specific vaccine. On every vaccine, doctors add the corresponding bead to the bracelet. Synopsis Remote areas, illiteracy, and traditional biases against vaccines, mean Afghanistan has a vaccination completion rate of just 50%. Doctors face a lack of immunization history as parents do not maintain vaccination cards. We needed the people of Afghanistan to understand the importance of immunization and help them complete their child's immunization. Relevancy The Immunity Charm is the immunization history of a child, worn by the child. It creates a direct relationship between infants' doctors and the parents. Borrowing from an Afghan tradition itself, we modified the evil eye charm, commonly found on an infant's wrist, as our medium to spread the message of immunization amongst various Afghan communities. The charm is not merely for the purpose record keeping of vaccines but also reminds parents to follow up on their child's immunization. Strategy Strong traditional biases and wide spread illiteracy were the main hurdles. The Immunity Charm takes care of both as it is rooted in tradition and requires no reading or writing on the part of the parents. Outcome The immunity charm has helped doctors create real enthusiasm in Afghanistan about maintaining immunization history. Seeing the success of the pilot program the Government will be extending it to other provinces as well.

免疫的魅力 | Immunity Charm

案例简介：活动描述 为了消除这些传统偏见，我们转向了另一个阿富汗传统。一个绑在婴儿身上以抵御邪恶力量的手镯，现在也保护他们免受疾病的侵害。 执行 免疫魅力包括彩色珠子，每个珠子都是特定疫苗的代码。在每一种疫苗上，医生都会在手镯上添加相应的珠子。 概要 偏远地区、文盲和对疫苗的传统偏见意味着阿富汗的疫苗完成率只有 50%。医生面临着缺乏免疫史，因为父母没有接种卡。我们需要阿富汗人民理解免疫接种的重要性，并帮助他们完成儿童的免疫接种。 相关性 免疫魅力是儿童的免疫史，由儿童佩戴。它在婴儿医生和父母之间建立了直接关系。借用阿富汗的传统，我们修改了通常出现在婴儿手腕上的邪恶的眼睛魅力，作为我们在阿富汗各社区传播免疫信息的媒介。魅力不仅仅是为了保存疫苗记录，还提醒父母跟进孩子的免疫接种。 战略 强烈的传统偏见和广泛的文盲是主要障碍。豁免魅力兼顾两者，因为它植根于传统，不需要父母阅读或写作。 结果 免疫魅力帮助医生在阿富汗创造了保持免疫史的真正热情。看到试点项目的成功，政府也将把它推广到其他省份。

免疫的魅力 | Immunity Charm

案例简介：CampaignDescription To counter these traditional biases, we turned to another Afghan tradition. A bracelet that is tied on infants to ward off evil forces, now also protects them from diseases. Execution The immunity charm comprises colored beads, with each bead being code for a specific vaccine. On every vaccine, doctors add the corresponding bead to the bracelet. Synopsis Remote areas, illiteracy, and traditional biases against vaccines, mean Afghanistan has a vaccination completion rate of just 50%. Doctors face a lack of immunization history as parents do not maintain vaccination cards. We needed the people of Afghanistan to understand the importance of immunization and help them complete their child's immunization. Relevancy The Immunity Charm is the immunization history of a child, worn by the child. It creates a direct relationship between infants' doctors and the parents. Borrowing from an Afghan tradition itself, we modified the evil eye charm, commonly found on an infant's wrist, as our medium to spread the message of immunization amongst various Afghan communities. The charm is not merely for the purpose record keeping of vaccines but also reminds parents to follow up on their child's immunization. Strategy Strong traditional biases and wide spread illiteracy were the main hurdles. The Immunity Charm takes care of both as it is rooted in tradition and requires no reading or writing on the part of the parents. Outcome The immunity charm has helped doctors create real enthusiasm in Afghanistan about maintaining immunization history. Seeing the success of the pilot program the Government will be extending it to other provinces as well.

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免疫的魅力 | Immunity Charm

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