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未治愈药物
案例简介：大多数泰国人，当感冒和喉咙痛时，他们不去看医生，通常去买抗生素药，却不知道感冒的真正原因，不管是病毒还是细菌。只有当感冒和喉咙痛是由细菌引起时，才应该服用抗生素药物。因此，在不知道原因的情况下使用抗生素药物会导致抗生素耐药性。 Leo Burnett集团泰国与泰国健康促进基金会合作生产 “未治愈的药物”，这种药物不能治愈任何疾病。这些药物被分发给药房，将药物传递给购买抗生素药物的人，而不知道他们生病的真正原因，意识到他们服用的每一种抗生素药物都不知道真正的原因。疾病的原因根本无法治愈任何东西，就像未治愈的药物一样。此外，我们还包括了如何正确服用抗生素药物的信息。
未治愈药物
案例简介：Most Thai people, when got a cold and sore throat, they do not go to see the doctor and usually go buy antibiotic medicine without knowing the real cause of the cold whether it is from virus and bacteria. Antibiotic medicine should only be taken when the cold and sore throat is caused by bacteria. So, having antibiotic medicine without knowing the cause will lead to antibiotic resistance. Leo Burnett Group Thailand in cooperation with Thai Health Promotion Foundation produced “uncured medicine,” the medicine which cannot cure any sickness. The medicines were distributed to the pharmacies to pass on the medicine to people who come buy antibiotic medicines without knowing the real cause of their sickness to aware that each single antibiotic medicine they take without knowing the real cause of the sickness cannot heal anything at all like the uncured medicine. Also, we have included the information on how to take the antibiotic medicine correctly.
Uncured Medicine
案例简介：大多数泰国人，当感冒和喉咙痛时，他们不去看医生，通常去买抗生素药，却不知道感冒的真正原因，不管是病毒还是细菌。只有当感冒和喉咙痛是由细菌引起时，才应该服用抗生素药物。因此，在不知道原因的情况下使用抗生素药物会导致抗生素耐药性。 Leo Burnett集团泰国与泰国健康促进基金会合作生产 “未治愈的药物”，这种药物不能治愈任何疾病。这些药物被分发给药房，将药物传递给购买抗生素药物的人，而不知道他们生病的真正原因，意识到他们服用的每一种抗生素药物都不知道真正的原因。疾病的原因根本无法治愈任何东西，就像未治愈的药物一样。此外，我们还包括了如何正确服用抗生素药物的信息。
Uncured Medicine
案例简介：Most Thai people, when got a cold and sore throat, they do not go to see the doctor and usually go buy antibiotic medicine without knowing the real cause of the cold whether it is from virus and bacteria. Antibiotic medicine should only be taken when the cold and sore throat is caused by bacteria. So, having antibiotic medicine without knowing the cause will lead to antibiotic resistance. Leo Burnett Group Thailand in cooperation with Thai Health Promotion Foundation produced “uncured medicine,” the medicine which cannot cure any sickness. The medicines were distributed to the pharmacies to pass on the medicine to people who come buy antibiotic medicines without knowing the real cause of their sickness to aware that each single antibiotic medicine they take without knowing the real cause of the sickness cannot heal anything at all like the uncured medicine. Also, we have included the information on how to take the antibiotic medicine correctly.
未治愈药物
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Uncured Medicine
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基本信息
- 广告品牌： Thai Health Promotion Foundation
- 发布日期： 2020-07
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 泰语
- 媒介平台： 网络
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