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保留
案例简介：保留，保存应用程序的新常态-与保留，你可以生活在相同的生活方式没有任何改变，同时使你比以往节省更多的钱。 人们有省钱的愿望，但当然，他们需要面对许多障碍，甚至诱惑。使省钱成为几乎不可能实现的任务，否则他们将不得不牺牲生活的乐趣。 Leo Burnett Thailand旨在通过使用简单的视觉效果 (如 “硬币” 漂浮在过着相同正常生活的人们之后) 来说明节省的解决方案。然后，硬币消失在这些人的身体中，暗示他们可以在仍然享受生活方式的同时简单地省钱。 “未来的小变化” 是这一沟通的关键内容。简单地切换到 “保持” 将使您享受相同的生活方式，同时让 “保持” 的智能功能帮助您节省更多的钱。
保留
案例简介：Kept, the new normal of saving application – with Kept you could live the same lifestyles without any change while at the same time enable you to save more money than ever. People have the desire to save money but of course there are many obstacles and even temptation they need to face along the way; making saving money the nearly impossible task to achieve otherwise they would have to sacrifice the joy of living. Leo Burnett Thailand aims to illustrate the saving solution by using a simple visual like ‘Coins’ floating after people who are living their same normal lives. The coins then disappear into those people bodies to imply that they could simply save money while still enjoying their lifestyles. ‘Small change for BIG FUTURE’ is the key takeout for this piece of communication. A simply switch to Kept will enable you to enjoy your same lifestyle while letting smart features from Kept help you save more money.
Kept
案例简介：保留，保存应用程序的新常态-与保留，你可以生活在相同的生活方式没有任何改变，同时使你比以往节省更多的钱。 人们有省钱的愿望，但当然，他们需要面对许多障碍，甚至诱惑。使省钱成为几乎不可能实现的任务，否则他们将不得不牺牲生活的乐趣。 Leo Burnett Thailand旨在通过使用简单的视觉效果 (如 “硬币” 漂浮在过着相同正常生活的人们之后) 来说明节省的解决方案。然后，硬币消失在这些人的身体中，暗示他们可以在仍然享受生活方式的同时简单地省钱。 “未来的小变化” 是这一沟通的关键内容。简单地切换到 “保持” 将使您享受相同的生活方式，同时让 “保持” 的智能功能帮助您节省更多的钱。
Kept
案例简介：Kept, the new normal of saving application – with Kept you could live the same lifestyles without any change while at the same time enable you to save more money than ever. People have the desire to save money but of course there are many obstacles and even temptation they need to face along the way; making saving money the nearly impossible task to achieve otherwise they would have to sacrifice the joy of living. Leo Burnett Thailand aims to illustrate the saving solution by using a simple visual like ‘Coins’ floating after people who are living their same normal lives. The coins then disappear into those people bodies to imply that they could simply save money while still enjoying their lifestyles. ‘Small change for BIG FUTURE’ is the key takeout for this piece of communication. A simply switch to Kept will enable you to enjoy your same lifestyle while letting smart features from Kept help you save more money.
保留
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Kept
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