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英国
案例简介:虽然许多人知道切割女性生殖器官在非洲发生,但很少有人意识到这种做法在欧洲也很普遍。这场运动引起了观众的本能反应。看到像一面被如此残忍对待的旗帜这样情绪化的东西,激起了人们对成千上万有可能被这样对待的女孩的同情。这场运动让欧洲观众意识到 FGM 不是只在遥远的地方发生的事情,并促使他们支持太多的人来帮助结束世界各地的 FGM。
英国
案例简介:While many people are aware that FGM happens in Africa, few realise that the practice is also prevalent in Europe. The campaign provoked a visceral reaction in viewers. Seeing something as emotional as a flag treated with such brutality provoked people to feel empathy with the hundreds of thousands of girls who are at risk of being treated this way. The campaign made European audiences realise that FGM isn’t something that only happens in far off places, and provoked them to support 28 Too Many to help end FGM everywhere.
UK
案例简介:虽然许多人知道切割女性生殖器官在非洲发生,但很少有人意识到这种做法在欧洲也很普遍。这场运动引起了观众的本能反应。看到像一面被如此残忍对待的旗帜这样情绪化的东西,激起了人们对成千上万有可能被这样对待的女孩的同情。这场运动让欧洲观众意识到 FGM 不是只在遥远的地方发生的事情,并促使他们支持太多的人来帮助结束世界各地的 FGM。
UK
案例简介:While many people are aware that FGM happens in Africa, few realise that the practice is also prevalent in Europe. The campaign provoked a visceral reaction in viewers. Seeing something as emotional as a flag treated with such brutality provoked people to feel empathy with the hundreds of thousands of girls who are at risk of being treated this way. The campaign made European audiences realise that FGM isn’t something that only happens in far off places, and provoked them to support 28 Too Many to help end FGM everywhere.
英国
暂无简介
UK
暂无简介
基本信息
- 广告战役: #28 Too Many-平面-8507#
- 广告品牌: 28 Too Many
- 发布日期: 2000
- 行业领域: 公益慈善 , 公共事业
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
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获得奖项:
- Design and Art Direction 2016 石墨铅笔 美术指导(Art Direction for Poster Advertising)
- Design and Art Direction 2016 木铅笔 美术指导(Art Direction for Press Advertising)
- Design and Art Direction 2016 木铅笔 广告制作(Digitally Enhanced Illustration for Advertising)
- Design and Art Direction 2016 木铅笔 平面设计(Posters (Graphic Design))
- Design and Art Direction 2016 木铅笔 户外广告(Poster Advertising Campaigns)
- Design and Art Direction 2016 木铅笔 印刷广告(Public Service Press Advertising)
- Design and Art Direction 2016 木铅笔 白铅笔(Advertising & Marketing Communications - Not for Profit)
- The One Show 2016 金铅笔 平面与户外(Non-Profit - Publications / Publications)
- The One Show 2016 银铅笔 平面与户外(Non-Profit - Collateral / Collateral)
- The One Show 2016 银铅笔 平面与户外(Craft - Art Direction / Art Direction)
- The One Show 2016 优秀奖 设计(Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series)
- Cannes Lions 2015 金奖 户外(Fundraising, Donations & Appeals, Charities, Non-Profit Organisations, Public Health & Safety, Public awareness messages)
- Cannes Lions 2015 金奖 平面(Art Direction)
- Cannes Lions 2015 金奖 平面(Public Health & Safety & Public Awareness Messages)
- Cannes Lions 2015 铜奖 户外(Traditional Illustration)
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Female genital mutilation doesn't only happen in far away places.
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