MoneySuperMarket has launched a TV advert and multi-media campaign introducing the Money Calm Bull. The campaign builds on last year’s rebrand, which highlighted the feeling of calm you can get from knowing your bills are under control with MoneySuperMarket.The advert, created by Engine, will be the fourth of the ‘Get Money Calm’ series, which pledges to customers that MoneySuperMarket will help people experience more financial peace of mind. The spot opens with the Money Calm Bull walking very calmly through a china shop, followed by a number of escalating, anxiety-inducing scenarios, from a chaotic kids’ birthday party and an army boot camp, to a fishing trawler in a storm. The spot culminates in the Money Calm Bull serenely riding an asteroid heading for Earth.MoneySuperMarket has worked with Engine to create an integrated marketing campaign that spans TV, BVOD, OOH, Radio, Social, Digital and CRM.CreditsClient: MoneySuperMarketMarketing Director: Lloyd PageHead of Brand and Brand Communications: Mel StonierSenior Brand Manager: Jim ButlerAgency: ENGINEAgency Producers: Leila BartlamAssistant Producer: Victoria DoranStrategy Director: Liz BainesSenior Strategists: Ronaldo Pegoraro, Simon ButcherChief Creative Officer: Billy FaithfullCreative Director: Chris RingsellCreative Team: Charlie Gee, Tian MurphyManaging Director: Annie GallimoreBusiness Leads: Eve Bui, Louise HaywardSenior Account Director: Alex WorthingtonIntegrated Project Director: Liz BoothbyAccount Team: Brittaney Anderson, Samar Rezvan, Clare WalkerAgency Designers: Eric Chia, Abbi ChardMedia Agency: MediacomProduction Company: Blink ProductionsDirector: Nick BallExecutive Producer: Paul WestonProducer: Ewen BrownEditor: Leo King @ StitchSound Design: Ben Leeves @ Jungle Sound StudiosCarioca Studio represented by JSR AgencyLead Creative Director: Dragos TraistaruLead Producer: Ruxandra IacobPost-Production: Untold StudiosVO: Matt Berry