Countdown To Beauty|海报/平面|广告营销案例【ADGuider广告指南】

美倒计时

案例简介：简要说明: 一个全新的概念和新设计的发展是必要的。要执行的概念是 “计数”。品牌名称 3210 也是基于 “为美丽倒计时” 的概念，所以数字是倒计时中的最后一个数字。3-2-1-0 可以被每个人理解，目的是将品牌名称作为视觉而不是单词来表达。通过使用品牌名称的视觉标志，“3210” 成为品牌的一个强有力的符号，就像在产品盒设计中一样，并被证明具有广泛的活动能力。描述客户的简报: Hoyu 在日本专业发色产品市场上是一个成熟的品牌，但在专业头发造型产品上却是一个新人。简介是将 Hoyu 专业造型产品引入非常有竞争力的顶级发廊，并使用非常大胆和令人难忘的方法建立一个存在。描述你是如何到达最终设计的: 当理发师即将完成顾客的头发时，顾客的期望达到了一个高点。该产品用于结束这个倒计时。瓶子的形状也象征着正在制作的东西。设计理念是日本的审美，喜欢 “未完成但传达进步的运动” 和想要继续触摸的形状。模具是手工制作的，不使用任何计算机图形，并在两年的时间内完成。表明市场的结果有多成功: 在竞争激烈的专业发廊中，该产品得到了高度评价，并成功推出。由于这是一种沙龙顶级造型师从未见过的产品，它在许多沙龙博客中被视为一种非凡的新产品。该产品不仅回答了简短的问题，还在专业美发造型产品市场中确立了实质性的地位，实现了最初销售目标的 120%。项目的基本描述: 这个品牌的概念是 “倒计时”。当理发师即将完成顾客的头发时，顾客的期望达到了一个高点。该产品用于结束这个倒计时。瓶子的形状也象征着正在制作的东西。设计理念是日本的审美，喜欢 “未完成但传达了一种正在进行的运动” 和一种想要继续触摸的形状。模具是手工制作的，不使用任何计算机图形，并在两年的时间内完成。

美倒计时

案例简介：Brief Explanation: A totally new concept and the development of a new design were necessary. The concept to be executed was 'countdown'. And the brand name 3210 is also based on the concept of 'countdown for beauty', so the numbers are the last numbers in a countdown. 3-2-1-0 can be understood by everyone, and the aim was to express the brand name as a visual rather than a word. By using a visual sign for the brand name, '3210' became a strong symbol for the brand, as in the product box design, and proved to have extensive campaign ability. Describe the brief from the client: Hoyu is a well established brand in the Japanese professional hair colour products market, but a newcomer in professional hair styling products. The brief was to introduce Hoyu professional styling products into the very competitive, top-class hair salons, and establish a presence, using a very bold and memorable approach. Description of how you arrived at the final design: As the hair dresser is about to finish the customer’s hair, the customer’s anticipation reaches a high point. The product is used to conclude this countdown to the finish. The shape of the bottle also symbolises what is in the making. The design concept is the Japanese aesthetic of preferring what is 'unfinished but conveys a movement in progress' and a shape that one wants to continue touching. The mould was made by hand, without using any computer graphics, and completed over a time period of two years. Indication of how successful the outcome was in the market: Among the highly competitive professional hair salons, the product was highly evaluated, and was introduced successfully. Since this was a kind of product that the salon top stylists had never seen before, it was taken up in many salon blogs as a remarkable new product. The product not only answered to the brief, but also established a substantial position within the professional hair styling products market, and achieved 120% of the initial sales goal. Basic description of the project: The concept for this brand is “countdown”. As the hair dresser is about to finish the customer’s hair, the customer’s anticipation reaches a high point. The product is used to conclude this countdown to the finish. The shape of the bottle also symbolizes what is in the making. The design concept is the Japanese aesthetic of preferring what is “unfinished but conveys a movement in progress” and a shape that one wants to continue touching. The mould was made by hand, without using any computer graphics, and completed over a time period of two years.