Countdown To Beauty_1|海报/平面|广告营销案例【ADGuider广告指南】

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Beauty_1 倒计时

案例简介：项目的基本描述: 这个品牌的概念是 “倒计时”。当理发师即将完成顾客的头发时，顾客的期望达到了一个高点。该产品用于结束这个倒计时。瓶子的形状也象征着正在制作的东西。设计理念是日本的审美，喜欢 “未完成但传达了一种正在进行的运动” 和一种想要继续触摸的形状。模具是手工制作的，不使用任何计算机图形，并在两年的时间内完成。

Beauty_1 倒计时

案例简介：Basic description of the project: The concept for this brand is “countdown”. As the hair dresser is about to finish the customer’s hair, the customer’s anticipation reaches a high point. The product is used to conclude this countdown to the finish. The shape of the bottle also symbolizes what is in the making. The design concept is the Japanese aesthetic of preferring what is “unfinished but conveys a movement in progress” and a shape that one wants to continue touching. The mould was made by hand, without using any computer graphics, and completed over a time period of two years.